Venice, California — Miss Grass is a modern, elevated online magazine with captivating content and an e-commerce destination for modern cannabis consumers. Co-founded by Kate Miller and Dosist alumna Anna Duckworth, the cannabis cultural tour-de-force – dubbed the “Goop of cannabis” by W Magazine– just closed a $4 million funding round.
This latest raise, led by Miller, will facilitate the launch of Miss Grass product line, as the team expands personnel at its Los Angeles headquarters. Listen Ventures, Casa Verde Capital, Advancit Capital, firstminute capital, Third Kind Venture Capital, and Muse Capital’s Assia Grazioli-Venier and Rachel Springate, among others participated in the Miss Grass’ latest round.
“Kate and Anna’s brand lives at the intersection of two cultural movements: female empowerment and plant-based wellness. Moreover, with their genuine approach based in trust and clarity, they’ve created the definitive voice that’s leading the modern female consumer on her journey with the cannabis plant,” says Listen Ventures founder Jeff Cantalupo.
Miss Grass has seen growth by building an engaged and loyal online and offline community, while pulling off next-level partnerships. Their ability to attract such mainstream partnerships is unprecedented; aligning with global brands the likes of which other cannabis-focused companies can only dream of – including Beats by Dre and luxury clothing brand Vince. They hosted CBD yoga classes in Lululemon’s flagship as well as events at exclusive members-only Soho House. Hoxton Hotels also partnered with Miss Grass on genuinely incorporating elements of cannabis lifestyle into their venues.
The lifestyle company has positioned itself as the definitive resource for the newbie or ‘canna-curious’ consumer looking for guidance. The Miss Grass Shop—which ships to all 50 US states—is a federally legal selection of hemp-derived products and accessories.
“What makes Miss Grass different is that we’re not trying to sanitize cannabis beyond recognition,” says Anna Duckworth, Miss Grass Co-Founder, and Chief Content Officer. “So many brands have hitched their wagon to the CBD star and called it a day. While CBD is a powerful ingredient, Miss Grass wants to normalize weed as a whole—which is incredibly important when we talk about access and issues of social equity in this industry.”
The company’s advocacy initiatives and outreach extends to several organizations that are working to repair the detrimental impact caused by the War on Drugs. Towards this endeavor, it has partnered with Cage Free Repair, Success Centers SF, The Hood Incubator, Eaze’s social impact arm, and Trans Lifeline to donate profits. Additionally, this past February Miss Grass hosted the SHECANN Summit—the cannabis conference focused on women and inclusivity at University of California, Berkeley.
“We have been great admirers of the work Kate, Anna, and the entire Miss Grass team have accomplished from the beginning,” says Casa Verde managing partner Karan Wadhera. “We see Miss
Grass as a destination for women, and we’re excited to continue supporting their mission.”