NEW YORK, July 8, 2019 /PRNewswire/ — Rising functional wellness and CBD brand, Kaleidoscope Labs, which launched on July 1, has raised a $4M seed round support their expansion efforts.
New York-based venture capital firm RRE Ventures led the round with participation from Barry Rosenstein, founder of JANA Partners. Kaleidoscope Labs is one of few wellness or CBD-based brands that RRE Ventures has historically invested in.
Filling an observed hole in the current market of CBD products, Kaleidoscope offers a semi-customized CBD based capsule utilizing a microencapsulation technology to increase the bioavailability of the CBD and the other ingredients in each pill. Kaleidoscope’s five formulations are meant to be stacked, mixed, and combined. Users complete a questionnaire online and the brand creates a customized recommendation based on user wellness goals and needs. Unlike a tincture or other CBD products that might yield varying doses of CBD, the Kaleidoscope design ensures you’re getting a regular, singular amount with each capsule. The 'capsule within a capsule' allows the ingredients nestled inside the inner cap to bypass the first pass of digestion. Through this format, Kaleidoscope aims to uproot CBD from the recreational space and hopes to reframe it as an everyday, functional ingredient for better health, which through microencapsulation can have a higher bioavailability and greater efficacy.
The brand intends to utilize the infusion of funds on the expansion of the brand, furthering product efficacy, and support their nonprofit arm, Kaleidoscope Gives Foundation that provides grants to a variety of causes in the cannabis industry.
$2B/year by 2022. We are proud to add Kaleidoscope to our portfolio of consumer wellness brands like Care/Of, Maude, Kindbody, Nanit, Spring Health, and BARK,” says Stu Ellman of RRE Ventures.
Kentucky-bred, organically-grown plants and extracts their full spectrum.
Stacking products allows each consumer to find their 'perfect pattern' and leverage the compounding effect of CBD, meaning consumers can use multiple formulations throughout the day in a systematic and incremental manner. Kaleidoscope also uses uniquely designed capsules, with CBD inside the microcap and within MCT oil surrounding the innercap, which allow for greater absorption, instant and extended CBD release, and higher bioavailability.
www.kaleidoscopelabs.com.” data-reactid=”35″>Pricing begins at $75/month. For more information, please visit www.kaleidoscopelabs.com.
Ana Rosenstein is the founder and CEO of Kaleidoscope Labs. She attended Brown University, graduating with honors in Political Science in 2015, and graduated from Harvard Business School in 2019. After graduating from Brown, Ana worked as an investment associate at betaworks ventures, a venture capital firm in New York focusing on consumer technology companies primarily in the media, audio, social network, and frontier technology (AI, VR) spaces. She then interned at JANA Partners, an activist hedge fund in New York focusing on consumer retail publicly traded equities. In the summer following her first year at Harvard Business School, Ana worked as a summer associate at RRE Ventures during which she developed the idea for Kaleidoscope and began building the company commuting between Boston and New York for an entire year to run the company and finish her second year at HBS simultaneously. Prior to joining betaworks Ana interned at The White House with the National Economic Council, CNBC with Maria Bartiromo’s Closing Bell, and Mashable.
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