The 'Sunnyside’ of the Cannabis Industry – Cheddar

Cresco CEO: Branding and Distribution Will Be Key as Cannabis Industry Matures

Chicago-based cannabis company Cresco Labs will focus on distribution and brand building on the heels of a major acquisition, because those parts of the industry will be least disruptible as U.S. cannabis matures, according to Cresco CEO and co-founder Charlie Bachtell. „Focusing on brand building and making sure that we can get our brands into other dispensaries that we don’t own is critical,” Bachtell told Cheddar on Tuesday.

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