Illustration: Sarah Grillo/Axios
Brendan Kennedy, the head of one of the world’s largest cannabis investment firms, says he’s mostly seeing recycled business plans but believes the industry’s next phase of startup innovation will be around everyday products sold by mainstream retailers.
Thesis: Kennedy says that Cannabis 1.0 related directly to the flower, while Cannabis 2.0 was about beverages. He believes Cannabis 3.0, which is just beginning, will be in all sorts of consumables (shampoos, lotions, cookies, etc.) that will sit alongside more „traditional” versions at places like Walgreens and Target.