Lana Van Brunt Hayley Dineen
Photo Credit AARON WYINA
I first discovered Sackville & Co at the Hall of Flowers just a few months ago. You might say that I’m late to the party, but hear me out for a moment. First of all, Sackville & Co. is located in California. I’m in New Jersey, completely out of touch with cannabis reality evidently.
And secondly, thereby more importantly, if it wasn’t for events such as Hall of Flowers, I’d never have known about Sackville & Co. at all! When I came across their gleaming, luxurious gold vessels and hand crafted pottery products, they immediately caught my eye. I like nice things!
I’m lucky to have met them at the show, thank you.
Sackville & Co founders Hayley Dineen and Lana Van Brunt’s shared vision is to offer up a collection of design-forward cannabis lifestyle accessories that banish the stigma associated with cannabis for a new generation of social smokers––no more hiding products in a stash drawer. Drawing inspiration from art, design, music, fashion and contemporary culture, S&Co products use high-end materials like (ultra-luxurious:
Lana Van Brunt Hayley Dineen
Photo Credit AARON WYINA.jpg
Author’s note) brushed gold finishes, marble, and ceramics to create chic looking grinders, rolling papers, rolling trays, bongs and other highly-coveted accessories.
Warren Bobrow=WB: Tell me about your company? Who is your inspiration? Do you have a mentor(s)? Who are they?
Sackville & Co. is a design-focused cannabis lifestyle brand. At the root of the brand we set out to make products that elevate the cannabis experience by creating beautiful, functional items that can be displayed proudly instead of hidden away in a drawer or a stash box. We both come from diverse professional backgrounds that dip into the music, art and fashion worlds, and we wanted to bring our passion for creativity into the cannabis industry. We’ve worked with numerous incredible artists, musicians, and creators of all kinds, to design exclusive collaborations for Sackville & Co., including our earthenware bong collaboration with Maye Lopez and our limited-edition face rolling plates with artist April Martin. We have more exciting artists collaborations lined up for 2020 that we hope will remind people that at the root of it all, Cannabis is fun and you should enjoy your experience with it!
S Co Gilded Grinder
Photo Credit LUNAKHODS
Lana Van Brunt: I take inspiration from so many people and places, but one person, in particular, that has always been a source of inspiration for me is Jimmy Iovine. I quote him constantly when I am up against a hurdle and am not sure how to get over it: „Make fear a tailwind, instead of a headwind.” Fear is a son of a bitch, and if you can learn to use it as the driving force to propel you forward, instead of halting you in your tracks, you can push through anything. I also look to Emily Weiss for inspiration. She’s created a brand that people really care about and connect with and she’s managed to scale it without compromising people’s individual experience with the brand.
Hayley Dineen: I love seeing companies built by people with a clear vision who bring unique and new perspectives to their industry. I am constantly inspired by the success of so many incredible women who are completely reinventing the growth opportunities in the field. What Emily Weiss has built with Glossier, the juggernaut media brand Sophia Amoruso is continuing to build with Girlboss, what Jen Atkin is creating with her brand Ouai & Mane Addicts, how Whitney Wolfe built and expanded Bumble into new digital platforms…. There are so many more examples. It’s great to see these women’s successes and it inspires me to always think big.
S Co Gold Carry Case 2
Photo Credit LUNAKHODS
WB: Why cannabis? Indoor or outdoor grown? By whom? When did you discover the plant?
Lana: For me cannabis has been an important part of my mental health. Learning how to microdose myself has allowed me to manage stress and anxiety in an incredibly proficient way. My personal experience aside, cannabis is such an important and rapidly growing industry. Being able to participate in the development of an industry allows us the opportunity to have a voice and to shape a narrative that established industries normally would not allow for. It’s the most exciting thing to be a part of and that excitement drives our ambition and allows us to create a truly unique brand and offering.
We recently launched a CBD line, pre-rolled joints in singles and multipacks as well as a nano-emulsion CBD oral spray. The quality of what we are consuming and what we sell is paramount to us. We use only sun-grown, end to end organic product. I don’t screw around with my health in any other area of my life, and cannabis is no different. What you put in your body matters, you should seek out brands that care about the quality of their products from every part of the process.
Hayley: Cannabis is an exceptional plant with a wide variety of uses. I have consumed cannabis since I was a teenager (sorry mom) and have felt my relationship and interest in the plant change as I grew up and had different needs. I started using cannabis regularly in my 30s after a health issue left me bed bound for 6-weeks and I needed something to support my pain management (at the time I was prescribed opioids which I didn’t want to take). I began researching cannabinoids and strains that would help my specific concerns. The experience changed my life, and the way I approach the plant and my own body.
Indoor or outdoor – it all depends on the grower & the soil. You can have incredible products produced both ways. Cannabis is a bio-accumulator (see our blog to learn more) which means it soaks everything that’s in the soil. From my perspective – the most important thing to look for is pesticide-free, chemical-free farming that is 3rd party tested.
S Co Rolling Papers (Yellow)
Photo Credit LUNAKHODS
WB: What is your six month and twelve month plans for your company?
We were recently acquired by 48North, a female lead Canadian LP, which has given us the opportunity to scale our business, expanding our distribution channels as well as our product offering. The next six months will be heavy on product development, as we are launching an extended accessories line, a „smoke wear” clothing line, and consumption products including pre-rolls and CBD ingestibles, as well as increasing our stockists. Within the next six months we are looking to be available in every state, throughout a curated list of stores that we already know and love.
As we look ahead to the full year, we will also be focusing on continuing to work and collaborate with amazing brands within fashion, music, beauty and more. We started Sackville & Co. to build a community and to find ways to integrate design in cannabis into the lifestyle we and our audience already live. Watch out for specialty collections coming out with incredible artists in the beginning of 2020, and pop-up experiences across the US.
In the next twelve months we are also working on expanding Sackville stockists across Europe & Asia.
WB: Do you cook? What is your favorite thing to prepare? Do you have a favorite restaurant? Style?
Lana – I am embarrassed to say, but I don’t cook. I grew up on a farm, so know how to cook, but stopped putting that into practice basically as soon as I moved to New York, haha. It’s just too easy to get food here that is within a block or two of my apartment and tastes 100 times better than what I could make myself. That being said, I definitely love food. One of my favorite restaurants here is Scarr’s Pizza––it’s a spot in the Lower East Side in Manhattan and has the most amazing pizza, period. If i’m going out for a nice dinner, LaLou has become my all time fave. It has incredible food but the main draw for me is their amazingly curated natural wine list. Go for the potato dumplings, stay because you accidentally drank way too much wine while you were „learning about natural wines.”
Hayley – I love to cook to decompress from the day. I like to visit local markets and find anything seasonal and wing it from there. I have a dangerous obsession with Peter Pan in Greenpoint, which has led me to eat many more donuts than I would like to admit, but they are amazing.
WB: What is your passion?
Lana – Honestly, I just want to keep growing. That sounds so trite, but I spend a lot of time learning and practicing personal and professional growth. I don’t want to do the same thing twice, I love the mental gymnastics it takes to start from scratch or reinvent and reprogram a product, business or even a habit.
Hayley – I am a very curious person. I love learning new things and exploring new places. I have always really loved traditional artisanal crafts, I love to travel and pick up trinkets from around the world. I worked with the UN’s Ethical Fashion Initiative helping highlight the incredible craftsmanship from artisans all over the world, this is still a real passion for me.