Denver, CO, Nov. 12, 2019 (GLOBE NEWSWIRE) — The growing cacophony of misinformation about CBD oil (cannabidiol) circulating online has consumers confused and in search of reliable sources of truth. This is a great opportunity for your brand to make its digital presence easy to find and presented in a way that is authoritative and credible. In other words, the sources you choose to cite must be trustworthy. Your website and social media accounts should curate the latest and most accurate information about CBD, in order to position your brand as a knowledgeable and trusted go-to for updates and advice.
When creating a content strategy for your communications channels, keep in mind a formula to maintain follower interest and engagement. Approximately 80% of your content should aim to educate, inform and discuss relevant issues that don’t necessarily affect your brand but are happening within the industry. The other 20% of your content can be promotional and remind people about the products and services your company provides. Nobody wants to be sold to all the time, but of course, followers expect that communications from your business will sometimes provide offers and details about the benefits that set your company apart from the competition.
And remember, there is always room to also entertain and showcase your brand’s personality, along with its authority and commitment to consistently keep it real.
