Viv & Oak’s CBD/THC Sparkling Rosé wine – Product Launch –

Most popular

Why spirits should embrace cross-category trend

Why hard seltzer’s US success won’t translate

just-drinks' M&A database – November

FDA must lead CBD out of legal shadows – Comment

Your company needs to do more to curb emissions

ThaiBev IPO talks may be „ruse” to snare A-B InBev

Pernod still has use for wine – regional CEO

Diageo launches AI whisky-matching tool

Diageo proposes merger of India operations

„Ugly hoodies” to crown Tito’s Handmade Vodka


Viv & Oak’s CBD/THC Sparkling Rosé

Category – Cannabis wine, rosé, non-alcoholic

Available – From this month

Location – The US, available in California

Price – US$38 per 75cl bottle

Californian cannabis beverage company Viv & Oak has launched its debut product, a sparkling rosé with CBD and THC in two dosage strengths.

The new beverage is a blend of California grapes that have been de-alcoholised and then infused with CBD and THC. Viv & Oak said the rosé contains a „fraction of the calories and sugar, making it a healthier alternative to alcohol”.

„The demand for innovative cannabis beverages is continuing to grow,” said Viv & Oak founder Alana Burstein. „We’re thrilled to be at the forefront of the industry with a product that not only tastes great but makes people feel great too.”

Two versions are available – a high-dose bottle that contains 50mg of THC and carries a suggested serving of 10mg of THC, and a low-dose bottle containing 25mg of both THC and CBD with a suggested serving of 5mg of each. Viv & Oak said the low-dose format tries to appeal to those „newer to the cannabis experience”

Both bottles carry the same recommended retail price.

„It’s still really hard for black and brown entrepreneurs to raise capital in CBD” – Tanisha Robinson, CEO of CBD beverage company W*nder

Dodaj komentarz