Premium CBD at Cost: Verdant Puts People Before Profits With Affordable, Safe and Effective CBD Products – Business Wire

MINNEAPOLIS–()–Bucking traditional business models, Verdant is making their premium Hemp CBD available at cost, with zero markup; a savings of up to 80% compared to other premium brands. Verdant’s products are made with 100% organic ingredients, verified by three independent laboratories and crafted in small batches to ensure safety, quality and consistency.

“With soaring prescription drug prices, consumers are looking for natural ways to support their health. Many are looking to Hemp CBD,” said Kara Soule, co-founder and CEO of Verdant. “While the benefits of CBD are real, current prices are leaving many in a state of shock, with a one-ounce bottle costing upwards of $250. With pricing like that, many people simply can’t afford quality CBD. We’ve decided to break the industry-standard pricing model by offering our CBD at cost.”

As a result of its new pricing, Verdant’s product line is now available exclusively on their website with prices ranging from $29.42 – for 200mg of Hemp CBD – to $49.16 – for 1200mg of Hemp CBD.

Verdant’s premium collection features full spectrum, THC-free Hemp Extracts, made with organic hemp grown in Colorado and USDA Organic MCT (coconut) oil. Its premium packaging, featuring custom bottles and sliding tray boxes, includes a detailed profile of the ingredients and a batch number that corresponds to a Certificate of Analysis.

To keep prices down without compromising quality, the co-founders have chosen to forgo profits and the typical 4-5x margins charged by other premium brands and retailers, and reduced overhead by skipping advertising and expensive promotions, and adopting a direct-to-consumer sales model.

“When it comes to their health, no one should have to choose between quality and price. Now they don’t have to,” continued Soule. “Our products are handcrafted with the ultimate care and quality, and offered at a fraction of the price of other premium brands. We believe our CBD can make a real, meaningful difference in people’s lives. For us, that’s what really matters.”

For more information, or to shop the exclusive collection, visit

About Verdant

Verdant is a woman-owned, ingredient-focused company offering the world’s first premium CBD products at cost.

Verdant was founded by siblings, Kara, Kirk and Travis Soule. Kara has experience as a senior marketing executive for national consumer and pet brands, Kirk is a Fortune 100 retail and innovation strategist, and Travis is a private equity partner working with food and consumer goods businesses.

To learn more, please visit our website at For media materials, including a video interview with the CEO, download our press kit.

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