CGC) announced that Stewart would be joining them as an advisor to their new line of CBD products, which are expected to launch by September of 2020.” data-reactid=”20″>But following an incarceration for fraud in 2004, the Jersey City native’s image began to shift, becoming more involved in animal rights protection groups and promoting wellness and mindfulness through the Martha Stewart Centre For Living. And at 77 years old, the author has also added Cannabis entrepreneur to the list of her many endeavours. The Canadian cannabis conglomerate Canopy Growth (NYSE: CGC) announced that Stewart would be joining them as an advisor to their new line of CBD products, which are expected to launch by September of 2020.
CBD For All
Some may inquire why America’s favorite homemaker is the new face of Canopy Growth’s CBD product line. Well, the product line is not only for people, but for their pets too!
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Reaching The Mainstream
While cannabis education is still gaining traction in many parts of the U.S., the cooking show host believes in spreading knowledge about CBD’s crucial role for wellness and beauty products, as well as it’s medicinal benefits for animals. But it’s the aging population that she’s particularly focused on, as they are increasing in number.
“By 2029, more than half of the U.S. population will be over 65 years old. And if CBD and cannabis can offer an alternative to other kinds of medicines—wow, how great will that be?”, she shares.
Stewart’s iconic status could contribute to eliminate current stigmas that surround the cannabis plant, making it more mainstream and something Bruce is also counting on.
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As Linton explains, “Martha is one-of-a-kind, not to mention a household name, who helps connect the cannabis and CBD industry with different communities than you’d traditionally associate it with. What her involvement does is breaks down barriers and encourages people to look at the plant differently — and maybe, hopefully — end up better understanding the value and potential benefits of cannabis and cannabinoids.”
Gage Skidmore. Cannabis leaves added by Javier Hasse.” data-reactid=”32″>Photo by Gage Skidmore. Cannabis leaves added by Javier Hasse.
Benzinga Events: The Benzinga Cannabis Capital Conference series is held throughout the year in North American cities. Each event brings investors face-to-face with top cannabis companies to hear about advancements in the rapidly evolving sector. Benzinga’s Cannabis Capital Conference returns to Miami on February 24-25, 2020. ” data-reactid=”33″>About Benzinga Events: The Benzinga Cannabis Capital Conference series is held throughout the year in North American cities. Each event brings investors face-to-face with top cannabis companies to hear about advancements in the rapidly evolving sector. Benzinga’s Cannabis Capital Conference returns to Miami on February 24-25, 2020.