Livestream from Natural Products Expo West 2020: Hemp and CBD Summit – New Hope Network

There’s almost nothing that nature’s most nearly perfect plant–hemp–cannot do. Everything from clothes to food to tinctures is at hand.

Join us in Anaheim for the Natural Products Hemp and CBD Summit to learn how to select quality products for your retail store shelves, educate consumers, prepare for regulators and serve as an ambassador for responsibly grown hemp.


9:00 – 9:05 a.m.        Welcome and Setting the Stage

  • Carlotta Mast, New Hope Network / Informa Health & Nutrition

9:05 – 9:45 a.m.        A Call to Action! Participating in the Future of Hemp

It’s time to button up and get down to the business of building a responsible hemp industry. Learn what it means to be an engaged company voice and how to influence impending rules and legislation (the 2018 Farm Bill wasn’t the half of it).

  • John Grubb, Summit Venture Management
  • Loren Israelsen, United Natural Products Alliance

9:45 – 10:15 a.m.       Market Sizing the Hemp Business

What is the size of the current hemp market? What is its potential? What is the composition and profile of a target customer? What product formats are they buying? And how does all of this fit into your business strategy to capitalize on growing, emerging, and shifting trends?

  • Claire Morton, Nutrition Business Journal
  • Perteet Spencer, SPINS

10:15 – 10:40 a.m.         Show Me the Science

As a research organization, KGK Science has developed protocols and performed data analysis for a range of studies on cannabis. The company has been issued a Cannabis Research License by Health Canada. Hear what exactly is the state of the science around CBD and other cannabinoids today.

  • Najla Guthrie, KGK Science

10:40 – 11:00 a.m.      Ready, Break!

11:00 – 11:25 a.m.        Yes, We Cannabinoid

It’s not all about THC and CBD. There are possibly more than 100 different cannabinoids in the cannabis plant (scientists still don’t know for sure). Underexplored yet emerging, non-psychotropic cannabinoids are becoming subject to a lot of research. Get ready for the prime time curtain to rise on CBT, CBL, CBN, CBG and more.

  • Andrea Holmes, Precision Plant Molecules

11:25 – 12:00 p.m.       Future Ball

We’ve assembled the most dialed-in, roots-in-the-ground, luminaries in the hemp business to talk about possibilities and opportunities. It’s taken only a quarter-century for hemp to become the overnight sensation it is today. But there are many more hills to climb ahead of us. We’ll dig into economic development, sure, but how about new market opportunities, partnerships and climate action?

  • Joy Beckerman, Hemp Ace International / Hemp Industries Association / Elixinol
  • Morris Beegle, We Are For Better Alternatives / NoCo Hemp Expo / Let’s Talk Hemp
  • Todd Runestad, New Hope Network / Informa Health & Nutrition
  • Rick Trojan, Hemp Road Trip / Industrial Hemp Research Foundation / Vote Hemp

12:00 – 1:00 p.m.           Lunch Break

1:00 – 1:35 p.m.             Different Delivery Formats Drive Value

Retailers looking to differentiate their product set while also meeting diverse consumer needs know that varying delivery formats are a great way to achieve both objectives. Hear how product innovators can bring the best products to market with consistency and integrity across delivery formats.

  • Devin Alvarez, Straight Hemp
  • Katie Devoe, CBD Nationwide / Sacred Biology / Taste Paradise
  • Adam Grossman, Papa & Barkley
  • Todd Runestad, New Hope Network / Informa Health & Nutrition

1:35 – 1:55 p.m.            Teaching People How to Teach People About Hemp

Retailers, learn how to educate at the store level. What is CBD, where does it come from, and what are some key hemp-related terms to live, love and learn? Who uses CBD, why do people use it, and why does that matter? What’s the endocannabinoid system, how does CBD influence it, and how does the ECS influence overall health? What is the best delivery format for an individual customer, and how do you address customer concerns? 

  • Tyler Gomez, Green Roads

1:55 – 2:20 p.m.                CBD and the Active Consumer

Major League Baseball recently announced it would no longer classify marijuana as a “drug of abuse.” Other major pro sports could be close behind. Athletes are using cannabis products not as the feared performance-enhancing drug, but to recover. Hear best-practices in serving, marketing to, and working with active consumers.

  • John Brenkus, ESPN Sport Science
  • Steve Myers, Natural Products Insider / Informa Health & Nutrition

2:20 – 2:25 p.m.               Hemp Products Connect: Making Your Job a Virtual Snap!

This new online tool gives retailers a quick-and-easy view into the leading hemp CBD products on the market. Herewith, a 5-minute tutorial from the New Hope Network team about what to look for when you’re trying to find and vet great products for your store.

  • Emma Karp, New Hope Network / Informa Health & Nutrition
  • Todd Runestad, New Hope Network / Informa Health & Nutrition

2:25 – 2:40 p.m.              Ready, Break!

2:40 – 3:15 p.m.              The ABC’s of Responsible Hemping

How do we keep hemp products available to consumers—and safe from scrutiny by Congress and regulators? Make sure you have good quality source material, A. And B, test to ensure this. C, engage in transparency practices to inform consumers and agencies that you’re doing it right. Learn the best practices from the dietary supplements world to inform your hemp business.

  • Heather Despres, M.Sc., Americans for Safe Access
  • Holly Johnson, Ph.D., American Herbal Products Association
  • Jesse Miller, Ph.D., NSF
  • Elan Sudberg, Alkemist Labs
  • Marielle Weintraub, U.S. Hemp Authority

3:15 – 4:15 p.m.                 Scaling Responsibly: How to Be the Best Hemp Industry Stewards

If hemp is going to disrupt a slew of major industries, it should be grown and processed cleanly, responsibly and sustainably all the way. Learn from farmers, brands and legal experts about the economics of waste, crop rotations, soil health, regenerative agriculture practices, and how the hemp industry can be a good steward of the land and communities it impacts.

  • Riley Flickner, Charlotte’s Web
  • Colton Hankins, Helena Agri-Enterprises
  • Jeni Lamb Rogers, PSL Law Group
  • Clarenda Stanley, Green Heffa Farms
  • Amanda Witters, ReLive Everyday

4:15 – 5:00 p.m.              Legal Eagles: Your Legal & Regulatory Questions, Answered

Get your ducks in a row and don’t run afoul of the law. Join thoughtful, informed legal minds as they talk about labeling regulations, state laws, federal rules and how to fly with the responsible flock.

  • Rend Al-Mondhiry, Amin Talati & Wasserman
  • Garrett Graff, Hoban Law Group
  • Corey Hilmas, M.D., Ph.D., KGK Science
  • Justin Prochnow, Greenberg Traurig
  • Todd Runestad, New Hope Network / Informa Health & Nutrition

5:00 – 6:30 p.m.               Recess!

Stop and say hi to our underwriters at the Hemp and CBD Summit Reception!

  • Ananda Hemp
  • Balanced Health Botanicals
  • Bluebird Botanicals
  • Charlotte’s Web
  • CV Sciences
  • EcoGen Laboratories
  • Green Roads
  • Klersun
  • Korent
  • Medterra
  • Nutiva
  • Sunsoil

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