EDDIE AND ALANNA BLACK are shown inside Your CBD Store, located at 820 N. Main St. Findlay’s first and only brick-and-mortar CBD shop opened Nov. 1 and has found its main demographic to be women aged 45-65. (Photo by Brenna Griteman)
By BRENNA GRITEMAN
Eddie and Alanna Black weren’t quite sure what to expect when they set out to open a CBD store in Findlay.
Would people come in expecting tie-dyes and tapestries, they worried, or simply wondering, “CB what now?”
In fairness, both scenarios have played out since the couple opened Findlay’s only brick-and-mortar CBD shop on Nov. 1. But those interactions are eclipsed by the number of customers stopping by Your CBD Store at 820 N. Main St. in search of a better solution to any number of ailments, ranging from trouble sleeping to arthritis, chronic pain, anxiety and depression, high blood pressure and more. Some are coming in on recommendations from their doctor, while others are basing their visit off word of mouth and the ever-growing popularity of CBD options.
And while U.S. Food and Drug Administration regulations prevent CBD retailers from making medical claims when offering guidance about their products, the number of customers who have become dedicated users of CBD products, and the testimonials the Blacks hear from folks who had given up on finding relief from a certain ailment, speak for themselves.
“We just care about making people feel better than what they have, giving them different options,” Alanna says. Those personal testimonies often line up with what Eddie and Alanna have experienced in their own lives, and serve as a heartening verification that they made the right choice.
“It’s a real cup-filler,” Alanna says.
CBD, short for cannabidiol, is a compound found in hemp plants. Unlike its cousin, deta-9-tetrahydrocannabinol (THC, the part of a marijuana plant that makes users feel high), CBD has no hallucinogenic effects. To date, the FDA has approved just one CBD product: a prescription drug product used to treat two rare forms of epilepsy.
“There are no other FDA-approved drug products that contain CBD,” the agency states on its website. “We are aware that some firms are marketing CBD products to treat diseases or for other therapeutic uses, and we have issued several warning letters to such firms.”
The sale of CBD products, however, is perfectly legal, so long as the retailer doesn’t make any health claims about those products. And the market for the products has skyrocketed in recent years, with the compound found in everything from capsules, edibles, lotions, topicals, bath bombs and tinctures, to coffee and even cosmetics.
Eddie says while he can’t and won’t make health claims — “we’re not here to replace your doctor” — he is dedicated to helping clients work with their physician to determine ways CBD might benefit them, or to facilitate talks with their doctors. He and Alanna work one-on-one with clients to introduce them to the varying CBD products available at Your CBD Store and to settle on the right delivery method and dosage.
It’s a process both Eddie and Alanna have experience with, having come to own store 508 of the parent company Your CBD Store by way of their own personal journey. After his mother’s death, Eddie struggled with severe anxiety and depression. He credits the use of CBD products with bringing about his recovery and thought, “why not bring the product to Findlay?”
“I felt personally compelled,” he says, adding that he quit his demanding, corporate job to take on this venture. After recognizing a marked improvement in her husband’s mental health, and then finding relief from certain ailments in her own life, Alanna told Eddie, “I have to get behind you on this.”
In researching companies, Eddie liked what Your CBD Store had to offer. Its storefronts are set up as a spa-like atmosphere, and its SunMed products are organic, non-GMO and U.S.-grown. Further, Eddie points out that while up to 70% of CBD products sold elsewhere don’t contain the amount of CBD promised on the bottle, and that many foreign countries have more relaxed regulations that allow pesticides and even foreign metals to be used in their CBD products, a scannable QR code on SunMed’s items lists each product’s “certificate of analysis.”
Alanna says one of the biggest surprises since opening up shop has been the main customer demographic: women ages 45-65.
Another shock? The market for CBD products among pet owners.
“The testimonies that have come back from the pet products have been amazing. We were not prepared for that demand,” Eddie says. He notes that many pet owners are in search of alternatives to expensive medications that are not supported by insurance.
When a customer asks if Eddie or Alanna would recommend a product for a loved one, they instead suggest the person come in for a consultation. They’ll ask about symptoms and past medical procedures, and “offer them the best product we can,” Eddie says. A person who’s had their gallbladder removed, for example, will need a water-soluble option, rather than a topical oil, and the couple will take this information into consideration when recommending a delivery method.
“They’re not asking you that at the video store or the gas station,” Eddie says of other CBD retailers.
For more information, contact the store at 567-301-2416 or email firstname.lastname@example.org.