HIGH POINT — The Furniture Today Bedding Conference will feature a panel discussion on an emerging product category: CBD bedding products.
About half a dozen bedding and sleep accessories producers offered CBD products at the Las Vegas Market earlier this year, and many in the industry expect that number to grow.
Shane Mutter
CBD panelists at the Bedding Conference, set for May 13-15 at the Omni Orlando Resort at Championsgate, Fla., will talk about growth prospects for the category.
The panelists include Shane Mutter, national sales and marketing director of Seed2System, a CBD supplier; Susan Mathes, vice president of brand relations for Therapedic, the first Top 10 bedding producer to offer a CBD mattress line; and Scott Carr, marketing director for Malouf, which has introduced a CBD pillow line.
Prior to his time in the hemp industry, Mutter was president and CEO of his family’s 80-plus-year-old home furnishings business on the outskirts of the French Quarter of New Orleans, Doerr Furniture.
“As a former executive in the home furnishings industry, I am drawing on that experience to introduce hemp products and services to this category as well as many others,” Mutter said. “I see growth in the hemp industry reaching exponential numbers in the coming years, and I want to take the lead in becoming an educational resource to consumers as well as others interested in joining this industry.”
Susan Mathes
Mathes, who has worked at Therapedic for more than 10 years, previously worked in the home fashions industry in retail. She is vice chair of The Better Sleep Council, the consumer-education arm of the International Sleep Products Assn.
She has a family tie to the CBD field: Her husband, Barry, is involved in the manufacture of personal care CBD products for consumer products customers.
Scott Carr
Carr leads the marketing and public relations efforts for Malouf, a bedding, home furnishings and sleep accessories resource. He plays a key role in the ideation and execution of Malouf’s marketing initiatives across retail locations and digital platforms. He works closely with the creative teams (including design, copy, photography, and videography) to create industry-leading marketing assets that serve the company’s retail partners and end consumers.
Prior to joining Malouf, Carr worked in a variety of marketing roles for Icon Health and Fitness and Melaleuca.
The CBD panel is set for May 14, the full day of educational sessions at the Bedding Conference.
Registration for the conference is now open. For more information or to register, go to BeddingCon.com.