CBD Marketing Lessons From A Former Sephora Exec – Green Entrepreneur

On the Green Entrepreneur Podcast, guest Casey Georgeson talks about how she got her high-end CBD brand Saint Jane on the shelves of Sephora and Neiman Marcus.

1 min read

Casey Georgeson’s company Saint Jane is a premium CBD brand sold at such high-end retail locations as Sephora and Neiman Marcus. This is the story of why she transitioned from a successful career developing beauty and wine brands–for the likes of Marc Jacobs, Sephora, and Cupcake Vineyards–into the risky and unpredictable CBD business. Casey also talks about what working for big companies taught her about running her own company.

Photo courtesy of Lauri Levenfeld