Are Cannabis Products Overpromising (But Under-Delivering)? – Green Entrepreneur

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This story originally appeared on The Fresh Toast

It is safe to say by now that most of those who follow the what’s what in the grand scheme of the marijuana movement have encountered just about every fathomable medical claim associated with cannabis. All one needs to do is get into a quick Google search to find several sources suggesting that medical marijuana is useful in the treatment of severe health conditions from Alzheimer’s disease to pain.

And there always seems to be a new study emerging onto the scene, telling the tale about how legal marijuana “might” have all sorts of secondary benefits like curbing the opioid epidemic, reducing minor consumption rates, and increasing property values.

But at the end of the day, while the majority of the United States population appears open to the possibility that cannabis might be a miracle plant, there still isn’t much evidence showing it is. So we have to ask: Do cannabis products over promise and under deliver?

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The cannabis industry spends a lot of time trying to convince their customers that marijuana is something they can use to be more productive during their waking hours as well as help them get uninterrupted sleep once the day is done. Many cannabis companies have developed a variety of strains and products, promising that they will either increase the user’s energy level or toss them into the ultimate state of relaxation. The desired effect, or so they say, really comes down to two cannabis classifications: Sativa or Indica. Sativa strains are known for providing users with a chatty, take over the world buzz, while Indica is supposed to be its ultra-chill counterpart.

But is this real? 

Researchers from the University of British Columbia say, probably not. They published a study in the fall of 2018 showing that cannabis strains, regardless of their names and purported effects, are all basically the same. Surprisingly, after both classes of weed were put under a microscope, researchers found that THC and CBD ratios had very little to do with the effects of the strain. Many times, they said, Indica strains have just as much THC as those breeds claiming to be Sativa. 

“The THC content can be identical between these two classification groups,” the study authors wrote.

Okay, so, if cannabis strains do not have distinguishing characteristics like we’ve been told are so important ⁠— we need THC to feel it, and CBD to do everything else ⁠— how could they be producing different effects?

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Researchers said that we might not be giving enough credit to the 100 or so other cannabinoids in any given strain. The study suggests that unsung cannabinoids like Cannabichromene (CBC) and Cannabinol (CBN) might be responsible for more of the therapeutic benefits than anything else. But nobody sells cannabis based on these silent components.

Legal states only require pot producers to publish the THC and CBD content on their packaging. Therefore, it is safe to say that the average budtender doesn’t have enough plant knowledge to guide the customer into the perfect strain for his or her specific condition. It is almost as though the industry is out here guessing and hoping for the best. 

And that’s probably true.

What we know so far is that cannabis has the potential to treat minor (we repeat, minor) health conditions. The National Academies of Sciences, Engineering and Medicine, which consists of some of the country’s leading scientific minds, came forward last year with a detailed analysis over the health effects associated with the use of cannabis. After examining some 10,000 studies on the subject of medical marijuana, the group concluded that cannabis is beneficial in the treatment of some pain conditions, nausea associated with chemotherapy, spasms and insomnia.

But that’s about it. They found no evidence that it can cure cancer or even ease the symptoms of epilepsy. Furthermore, the research also showed that smoking cannabis comes with an increased risk of heart disease and stroke. Americans are being promised a “safer” medicine with cannabis, but are we really getting it? 

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Well, we just need to calm down a little and perhaps stop being so quick to buy into the hype. Much more research is needed before we have a grip on the healing powers of cannabis. We could one day learn that the therapeutic reach of medical marijuana is stronger than we ever imagined. On the other hand, we could just as easily find out that the herb possesses no more medicinal superpowers than a can of beer.

Cannabis consumers, especially the newcomers hoping to find a cure for their specific condition, should manage their expectations when using this plant. Because all of the exciting promises made by the cannabis companies might not deliver as advertised.

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