From Burton To Dosist, This CMO Reaches New Heights In Cannabis – Forbes

Three years ago today, Anne-Marie Dacyshyn had unknowingly embarked on her final Winter X Games as Burton’s chief marketing officer. Rising through the ranks of the iconic snowboarding brand since her start with the company in 2006, she headed from Aspen to PyeongChang for the 2018 Winter Olympics, where she received a random phone call that changed the course of her career.

On the other end, from the other side of the world, was Dosist. The Los Angeles-based cannabis start-up, first founded in 2016 as hmblt, earned a spot on TIME magazine’s “25 Best Inventions” list that year (it’s also been recognized by Fast Company as one of the “World’s Most Innovative Companies” and one of LinkedIn’s “Top Startups 2019: The 50 hottest U.S. companies to work for now”). The executive team was recruiting her — and only her — to lead the Dosist marketing team.

With Dacyshyn officially on-board as chief marketing officer, Dosist continued to emerge as a leader in the vaporizer category promising to deliver “health and happiness” through a patented precision technology pre-loaded into its sleek, white Dose Pens, also launching the Dose Dial in 2019 — a child-resistant device delivering a single 3.7 milligram dissolvable THC tablet when turned.

Widely available at dispensary partners throughout California, including two eponymous “wellness experience” flagships in Venice Beach and West Hollywood, Dosist has expanded its reach to Canada, Nevada and — most recently — Colorado where its product line hit licensed retailers in the spring of last year. Also amid the pandemic, the company has introduced Dosist THC-Free — high-concentration CBD tinctures targeting three benefits (Calm, Sleep and Relief) and available online for nationwide shipping; a spray and topical are coming soon. 


And earlier this month, Dosist teamed up with 710 Labs and Bear Extraction House to launch a live resin collection designed for cannabis purists to offer an elevated potency with ongoing limited-edition pod drops of each cult company’s most exotic strains. All Dosist live resin and liquid live resin products are now available through Dosist delivery in Los Angeles and at select retailers across California; a Colorado rollout is slated for the first quarter of 2021.

Ahead of a crowd-less Winter X Games unlike any the annual event has experienced before, I caught up with Dacyshyn via phone from her home in Santa Monica to talk all things cannabis, snowboarding and stigma. 

Katie Shapiro: Tell me about this chance phone call you had while on the ground with Burton in PyeongChang?

Anne-Marie Dacyshyn: I was honored and humbled to be there. We had dozens of athletes that had made their respective national teams, and Burton had designed the uniforms, which we were very proud of, for a number of the nationalities. So it was just a very special, kind of career pinnacle moment of being there with Jake Burton [who passed away in 2019], his family, all of our athletes and their families. [It was] so special. So, out of the blue, I get this call. And honestly, everything about what I heard just turned my head. I am just such a brand girl and a passionate marketer by nature. And I was very intrigued by their product platform and mission. I leaned in and took a meeting — fast-forward to today, where I’m coming into my third year of being with the Dosist team.

Shapiro: That’s like a lifetime in cannabis years.

Dacyshyn: Right? What I loved about Dosist was that they’ve always been a slow play. We’re building a forever brand. We’re going to really remove the stigmas. We’re going to really bring people back to the essence of the plant.

Shapiro: Did you have any sort of concerns leaving such an accepted industry for cannabis at all?

Dacyshyn: What’s so interesting about it was that it felt oddly like getting back on the ride that snowboarding had provided to me because there are so many similarities. Snowboarding was literally illegal in the beginning. [Burton] had to disrupt and pioneer a very traditional category like skiing and really learn to put education first. I remember what Jake, who was a longtime mentor of mine, always said: „If you put the education and the experience of the sport first, the commercial success and the brand follows.” Dosist felt like an opportunity to do that again.

Shapiro: How have the stigmas compared?

Dacyshyn: Cannabis in most of the world is still illegal. So it felt like, “Wow, I’ve sort of been groomed for this.” And to be able to bring those same playbooks of using education to take away the stigmas and make people feel more comfortable of what this amazing plant can do — it’s an incredible opportunity to be part of this new, exciting global story. I had a pull to stay on the ride that had already been established, but there was a greater pull into this moment. Working with Jake helped set me up to do this — he also used to say, “When someone offers you a seat on a rocket ship you don’t say, which one? You just go.”

Shapiro: How do you think the perception is changing within both industries — especially as it relates to professional athletes and potential cannabis brand sponsorships?

Dacyshyn: The wider adoption is what I’m so excited about as it relates to Dosist. [Professional] athletes are helping change and shape the conversation about cannabis right now. We know, scientifically, cannabis has real human performance benefits and the fact that it is still forbidden in most sports is just archaic. Not letting athletes embrace plant-based therapy for pain, recovery or performance anxiety — instead, pivoting them to manufactured drugs? It just feels like the world needs to go in a different place and let them be able to choose cannabis as part of their wellness routines. At Dosist, the fact that we are very science-based, we are trying to take a firmer stance, get more involved and have a louder voice in this conversation. 

Shapiro: Your new THC-Free line is probably the easiest entry point, right?

Dacyshyn: Even with our current THC footprint, it’s, frankly, still very difficult to scale. So as a result, we realized there was an opportunity to create a national product line — removing the THC, but keeping all the other product tenets of the brand in tact. We created three CBD-, CBG- and CBN-forward formulas using a self-emulsifying technology to allow them to work with your body faster. And we’re doing it at another level than the “me-too CBD brands” — this was critical to us because most people are going to discover the Dosist brand through this line, before they discover it through a dispensary.

Shapiro: I was stoked to hear about your collaboration with my go-to concentrates brand 710 Labs.

Dacyshyn: I am thrilled about our new Dosist Live Resin collaboration! It came about two ways: a shared love of innovation and a pre-existing great relationship between our collective product teams; and on a personal front, the founder and CEO Brad Melshenker is a close friend of mine, which made it that much more real and authentic for us to come together. 710 Labs are masters at what they do, and their highly curated live resin oil placed in our proprietary performance vaporization devices is a combination that is turning heads in the category already. Our Dose Pen technology elevates the flavor, consumption and experience of their oil at a whole new level, so in the end we have made something amazing together and cannabis enthusiasts are super excited.

Shapiro: What does your own Dosist routine look like?

Dacyshyn: With the career I’ve had, cannabis was obviously very accepted. It’s always been around, so I’ve never really personally experienced the stigma — and spending so much time in Colorado for work over the years, it’s been so accessible. For me, it always felt safe and healthy. How I use it today? Absolutely daily. I have at least four Dose Pens and pods on me at all times — like a quiver of snowboards — to serve the headspace I’m in at any moment. If I work out, I like Relief because it can help soothe little aches and pains. If I have a little stress, I use Calm to smooth things out. And then, if I’m winding up in the evening to have dinner or, pre-COVID times, to go meet some friends, I like our THC-Plus formulas. My two stronger favorites are Arouse and Bliss because I know they’re going to give me a nice feeling to bring me up. [Being able to match your mood] with all of these effects is why I love this brand so much — it allows you to pivot from full wellness to full elevation and everything in between.

This conversation has been edited and condensed for clarity.

The Top 5 Best CBD Oil Brands Reviewed for 2021 – Observer

If you are in a lot of pain, you have probably tried everything to relieve it! Maybe you haven’t yet tried CBD oil, but it slowly has become a quite popular wellness option mostly because of the healing properties of the cannabis plant. As the world works to recover from COVID and the global pandemic, it’s time to look at some alternative supplements you can add to your lifestyle in 2021.

CBD oil is also known as Cannabidiol, which has been proven to be an effective form of pain relief for many, based on anecdotal evidence. CBD oil can help with many ailments to your health like inflammation, chronic pain, and even arthritis and migraines. 

CBD can do more than just help relieve pain, as it also works to help improve the quality of your sleep, can reduce anxiety, and may improve your immunity. 

You should know that not all CBD products are the same, and it can be overwhelming trying to sort through the many options that you can buy. How do you know where to start and what the right product is for your needs? 

We have done the research so you don’t have to and we will provide a breakdown of our best choices for CBD oil in 2021. Understand that we evaluated each CBD oil based on many different factors like the source of hemp, potency, and what type of extracts were used. We did also consider consumer reviews and how much bang for your buck you are getting. 

Best CBD Oil: The 5 Top CBD Products for 2021

If you’re looking for the best CBD products in 2021, you can confidently buy any of these brands on our list. 

1. Royal CBD

Here’s the top pick for the #1 CBD oil to buy in 2021. 

If you need a potent option, Royal CBD carries the most potent CBD oil you can buy for pain relief. Not only that, but Royal CBD makes sure that all of their products are non-GMO, solvent-free and pesticide-free, ensuring they are sourced from ethically-produced industrial hemp, which is rich in both cannabinoids and terpenes.

This company started out small. Founded in 2017, they immediately focused on the quality of their products and on creating a great customer service team. Their focus on customer service paid off as they are one of the most popular CBD companies around. Royal CBD has a reputation for creating pure, highly potent CBD products.

They use a heatless CO2 extraction process, which helps them preserve the purity of the final CBD product. Since it is full-spectrum, Royal CBD is sure to have all of the naturally-occurring phytochemicals that can be found in hemp, allowing you to achieve the entourage effect.

You can buy anything you need at their online store like tinctures, gummies, oils, capsules, pet products, and even topical creams. There are a wide variety of potencies, so there is sure to be something for you, as their tinctures range from from 250 mg to 2500 mg per bottle. Their flavorings are a bit limited, offering only natural, berry, or vanilla flavor, but customers rave about it.

This is some strong CBD oil, and people that need something strong and fast acting will benefit most from using Royal CBD oils. 

For the best CBD oil in the USA, go with Royal CBD. You won’t be disappointed.

Click here to see the lowest price

2. Gold Bee CBD

Another great contender for the best overall CBD oil on the market that is great for pain relief and also tastes great is Gold Bee CBD. The top priority for Gold Bee is customer service, and they go above and beyond to make sure their customers get everything they need. 

Like most CBD oils, Gold Bee was established just a few years ago in 2019. Their vision for cannabidiol products was to create products that you could easily incorporate into an everyday lifestyle without making you feel high or out of it. Marketing efforts are aimed at young adults wanting to take an interest in preventative wellness.  

You can look forward to a rewards program, and you can also earn credits if you refer friends to use Gold Bee’s products, or do things like leave a review or keep track of the brand on your social media accounts. You can then use your points for discounts on your favorite Gold Bee CBD products. 

You will find a lot of different flavor options and potency choices as well. Gold Bee sells everything you can imagine like tinctures, topicals, vape cartridges, and you can even buy CBD-infused dog treats for your pooch. 

The full-spectrum CBD oil is most popular and you will find this tincture available in concentrations of 600, 1200, and 2400 mg, meaning you have a lot of options. Some people have a hard time with the taste of CBD oil, but this brand offers a lot of flavors such as citrus, mint, berry, and vanilla flavor, so you will have plenty of options. 

You’ll find the hemp extract oil from this brand is great if your goal is finding tinctures and gummies that taste the best. This is by far one of the best tasting products we tested. If you’re looking for another reliable and established CBD brand, buy from Gold Bee CBD.

Click here to see the lowest price

3. Vibes CBD

Whenever you put anything into your body, make sure the ingredients are of the highest quality, and this goes for food, drinks, and products like hemp. This broad-spectrum CBD oil by Vibes CBD is high on our list mostly because of its superior quality.

Vibes CBD was founded in 2018 by a family-run team that wanted to make pure CBD available to the masses. This family-owned company prides itself on selling pharmaceutical grade, hemp products that are certified organic and only available via their website (not in high street stores). 

They primarily sell high quality CBD in the form of tinctures, creams, gels, gummies, and salves. If you need something to help calm your dog during a thunderstorm, you can also buy CBD pet products as well. 

Vibes CBD comes with cannabidiol content in the tinctures of 7.5, 15, 30, or 45 mg per serving, so you can choose your strength. There flavors available are natural, tranquil mint, summer lemon, and orange bliss flavor. Keep in mind that the gummies are available in both strawberry lemonade and green apple and have 10 mg per gummy.

Vibes CBD products are third-party tested for quality and they make sure to only use organic, sustainably sourced, and safe materials. All customers receive a copy of the third-party lab test results with every order for added peace of mind.

On the downside, Vibes CBD is based in the UK, and therefore shipping to the United States can take between 7-10 working days. 

4. Blessed CBD

Customers love Blessed CBD’s oil for its ability to treat pain. This is arguably the highest rated CBD oil on the global market, as customers consistently leave positive reviews for this product. 

A team of UK-based entrepreneurs sought out to provide an effective, premium hemp-derived CBD that could be purchased at competitive pricing. Blessed CBD sells a lot of high quality products, but yet manages to keep the quality consistent throughout. 

You can also easily see the testing records of their products. Customers can scan QR codes from the products that show the specific lab testing results for that specific product.

The nice thing is that you can purchase oils, softgels, powders, gummies, capsules, topicals, and even pet products at their online store, meaning you shouldn’t have to go to more than one store for your CBD needs. You’ll also notice they have oils that are made up of equal amounts of CBD and other cannabinoids.

If you like the taste of unflavored oils you can buy them in potencies of 500 to 1800 mg of CBD, so there is something for everyone. You can also participate in a “Subscribe and Save” program, which will give you a discount on each order and you don’t have to pay for shipping. 

Similar to the previous brand, Blessed CBD is based in the UK. Shipping to the United States can take up to 3 weeks, but it’s worth the wait (Blessed CBD has also been voted “best CBD oil in the UK” by Manchester Evening News, Reader’s Digest, Mirror, Birmingham Live, Leicester Mercury, Express, My London, Hull Daily, Stoke Live, LA Weekly, Bristol Post, Yours, Daily Star and QuitNet).

5. Cheef Botanicals

What type of pain do you have? If it’s chronic and constantly recurring, you want to consider the CBD oil from Cheef Botanicals. They make all-natural products that are quite affordable. 

Created by organic food experts in Colorado, the Cheef Botanicals team looks at CBD holistically. Using only hemp grown in the U.S., they pride themselves in ethically sourcing all their products. 

If you are concerned about quality, you will appreciate that everything they produce is third party lab tested for both quality and safety. And, for those concerned about money, they back their products up with a 30-day money back guarantee, making all purchases little to no risk on your part.

Variety is another thing going for Cheef Botanicals since you can buy almost any CBD product you could possibly want. No more shopping at more than one retailer, as you can buy CBD tinctures, edibles, hemp flowers and pre-rolls, capsules, concentrates, vape cartridges, and topicals all at the same online store. 

Their full-spectrum CBD oil can be purchased in potencies of 300, 600, 1200, and 3000 mg per bottle giving you a lot of options. Unfortunately, their oils are unflavored, so you might need to get used to the taste which can be quite earthy and bitter. As for their gummies, you can buy them in concentrations of 300 to 3000 mg per bottle. 

Some other brands in the CBD industry who also make quality CBD oil but didn’t quite make our list are Nutra CBD Olie, Spruce CBD, Nuleaf Naturals, Charlotte’s Web, Fab CBD, Lazarus Naturals and CBDistillery.

What is CBD oil?

There are a few things to know about CBD oil, which is a phytocannabinoid that is known as cannabidiol. It can be derived from either a cannabis plant or a hemp plant. The chemical is natural and can be extracted and then diluted with a carrier oil like coconut oil or olive oil. Hemp seed oil has enough fatty acids and even active cannabinoids that can positively affect and improve some parts of your nervous system.

Try not to be confused by the association between CBD and marijuana. Marijuana is a psychoactive drug, yet CBD has non-psychoactive effects, so you don’t feel high after consuming it. They do each come from cannabis plants, but they are quite different. CBD is only used medicinally and not in the recreational way that marijuana so frequently is, because CBD doesn’t cause that high feeling. 

It’s important to understand that marijuana contains high levels of THC (tetrahydrocannabinol), which is the compound that has the psychoactive properties that make you feel “high.” CBD oil, on the other hand, tops out at no more than 0.3% THC, which is not enough to generate the high and why it is legal to sell over the counter. Many high potency products in the market are either THC-free or contain tiny trace amounts.

The hemp extract used in CBD oils contains little to no THC, so you never get the euphoric high that you get when you try marijuana. The biggest difference is that CBD oil can be legal federally, and marijuana is not because of the high feeling it generates. 

CBD oil can be used as a health supplement to ease symptoms and health conditions such as anything that causes chronic pain, anxiety, epilepsy, and can even abate some of the side effects of chemotherapy. There are many different forms CBD oil can be infused into like tinctures, capsules, topical creams, gummies, and more. 

How does pure CBD oil help with pain relief?

If you live with a lot of pain, you are probably sick of the side effects that come with some of the most popular pharmaceutical pain relievers. For many people, pure CBD is the best cannabidiol product you can take to help with pain. 

CBD works by affecting the molecular system in the body known as the endocannabinoid system (ECS). This is where our neurotransmitters and receptors reside that communicate pain signals to the rest of our entire nervous system. The ECS is involved with a lot of processes in the body like cognition, mood, and physiological events.

With pure CBD, you get all of the health benefits of cannabidiol, but don’t have to deal with the side effects that are sometimes caused by other compounds present in hemp, which means you can take CBD even if you are sensitive to THC. 

Consider taking full-spectrum CBD oil, such as from Royal CBD and Gold Bee, if you want to get all of the active compounds found in hemp, which would include THC. Did you know that there are also over 100 other cannabinoids in cannabis besides just THC? To get the best benefits of CBD, make sure you find a CBD that is free from heavy metals or other contaminants.

The entourage effect might be responsible for full-spectrum hemp being so effective at helping your pain. This effect states that active compounds that are in hemp plants (like cannabinoids and terpenes) have the best effect on the body when they are consumed at the same time. 

What else may CBD help with?

Let’s be clear, if you have a major injury like an ACL tear, you are still going to feel some pain. But, CBD oil will take the edge off and make that pain more bearable. It essentially helps change the way our bodies perceive pain. Consider using CBD as a supplement if you have chronic pain.

Chronic pain can have a variety of causes, but CBD oil can improve your pain if it stems from causes like arthritis, multiple sclerosis, migraines, and even fibromyalgia.

Make sure you take the right type of cannabidiol oil for your ailment. Something like a topical cream is going to help joint pain, but wouldn’t help with anxiety or seizures – for that you would want a tincture. 

Checklist for finding the best CBD oil

Where is the hemp sourced? Make sure you know the hemp source of any CBD product you buy since hemp plants take on the chemicals from the soil they’re planted in. You want to make sure to buy organically grown hemp so you are not consuming pesticides or GMOs. 

It’s also important to make sure the CBD brand you select has third-party lab tests completed on their products, which will make sure that the cannabis plant has not been contaminated, and you are buying a quality product.

What type of CBD extracts are available? You can expect CBD oil to be available in three different ways. Full-spectrum hemp extract is going to have all of the cannabinoids and terpenes that exist within the cannabis plant, whereas broad-spectrum extract has all of the cannabinoids and terpenes with the exception of TCH, and lastly you can expect CBD isolate to only have pure CBD extract.

What is the overall strength? Make sure you understand the potency of the CBD content before you make your purchase or start dosing. The stronger the oil the better it is going to help your pain, but try not to consume more cannabidiol than you need, since the few negative side effects of CBD are going to be more probable at higher potencies.

Start with lower levels of CBD oil and work your way up, tracking how you feel along the way. Don’t think that you necessarily need stronger CBD oils. Sometimes full-spectrum, low-potency oil can work even more effectively than broad-spectrum high-dose CBD.

Are there third party lab reports? Any good CBD oil company will be transparent about the testing that goes into their products. They usually make lab results readily available so you can see exactly what’s in the products. Don’t buy from a company that doesn’t make this lab testing available to you or you run the risk your CBD oil will contain unwanted contaminants.

Are there flavoured options? Maybe this is low on your priority list, maybe not. Fact is, CBD has a taste. Some people love it, some do not. Some companies have a variety of flavor options to help mask it, so decide on how important it is to you to be able to mask the CBD taste. 

If you are not a fan of the taste of hemp, make sure you find a company that sells flavored CBD oils. Look for a flavor like peppermint, which can help mask the CBD taste of organic hemp.

Are the customer reviews positive or negative? This is a new industry. As CBD oil became legal federally, you’re seeing more and more companies crop up. That said, the Food and Drug Administration (FDA) doesn’t monitor all CBD products in the United States, so you need to check online for consumer reviews. Without the backing of the FDA, you need to research and learn what people say about their experience with the product you are thinking of buying. It’s important to see if the CBD brand you choose values its customers. 

Is there a refund policy? CBD oil is an investment and it doesn’t come cheap, so be on the lookout for companies that will offer your money back if you are not satisfied with the product. 

The different types of CBD products

A CBD oil tincture might be the most popular option since it is a quick and easy way to get CBD into your body, as you simply use a dropper to put some oil on your tongue, and you could feel relief from symptoms almost immediately. 

The cannabidiol is usually in high concentrations, which allows for rapid absorption of the chemical into your bloodstream. Tinctures make use of MCT oil to carry CBD smoothly into your bloodstream. 

Taking a CBD capsule is like taking a pill and has a similar effect as the oil. The difference is your body will absorb the CBD slower. While the relief isn’t as immediate, capsules are still a great option for relieving widespread pain. 

If you need to get CBD into your body quickly, a CBD vape cartridge is the way to go. Using an infused vape cartridge can help immediately with something like migraine headache.

Topical CBD creams are a great option for localized, external pain, since you can apply it like you would any lotion. Medical conditions like joint pain arthritis may benefit from topical creams. 

If you are looking to CBD to prevent pain before it starts, CBD gummies are the way to go. Usually low in dose they could be just enough to put out a fire that is starting to simmer in your body. Consider adding CBD gummies to your diet like you would take a vitamin.

To conclude, for the best CBD oil to buy in 2021, go with either Royal CBD or Vibes CBD. Will you be joining the millions of CBD users around the world?


The reviews and statements published here are those of the sponsor and do not necessarily reflect the official policy, position or views of Observer. 


Portland’s first licensed adult-use cannabis testing lab opens – Kennebec Journal and Morning Sentinel

Portland’s first licensed adult-use cannabis testing lab received the green light from the state last week and said it is ready to hit the ground running.

Nova Analytic Labs, which has been testing medical marijuana in Portland since late October, is only the second marijuana testing lab in the state to be licensed for adult-use cannabis testing.

Christopher Altomare, co-founder and CEO, said the company is ready to “roll right into testing adult-use (cannabis)” following approval from the Office of Marijuana Policy on Friday.

On top of the 75 or so medical clients currently served, “we have clients that are waiting to send us their samples for the adult-use testing market,” he said. 

Despite that, Altomare is not expecting an “overnight deluge of samples and revenue,” but rather a “slow build” over the next few months as more recreational marijuana stores receive licenses and open their doors. 

The Office of Marijuana Policy requires that adult-use marijuana undergo a series of purity and potency tests, including those for filth and foreign materials, dangerous molds and mildews, harmful microbes, THC potency, homogeneity, cannabinoid profiles and moisture content.

Testing requirements for solvents, toxins, harmful chemicals, pesticides, fungicides and insecticides are expected to be phased in by the end of the year, according to Office of Marijuana Policy.

Altomare and Nova Analytic co-founders Barry Chaffin and Gregory Newland are “scientists first” and business owners second, Altomare said. 

With backgrounds in toxicology and pharmaceuticals, they were interested in the “challenge of learning something new” and saw an opportunity to break into the cannabis testing world. With experience as analytical chemists, they could provide something many other lab companies don’t have, he said. 

Already, Altomare is looking at other states and opportunities to expand, but said Maine’s new market has been a great place to get started. 

“People care about the product and what they’re putting out there,” he said. “I want to get rid of the stigma that we’re here because there’s a fee for service and it’s required.”

Altomare added that the company was created “with the intent of building a really quality product” for their customers. 

Maine’s adult-use market, which opened in October in the middle of a global pandemic, has been off to a slow start, bringing in about $1.4 million in its first month, faced with limited store openings, supply shortages and high prices. Meanwhile, the medical market the same month totaled $22 million in sales. In December, the adult-use industry picked up slightly more, with $1.9 million in sales.

The medical industry, which does not require testing, continues to “dwarf” the recreational market, Altomare said, so until things even out, it will have to be somewhat of a “waiting game.”

When that happens, Nova Analytic will be ready, Altomare  said. The 4,000-square-foot lab on Milliken Street has ample space to increase capacity as demand increases, he said, hopefully minimizing some of the testing bottleneck that he feels is “inevitable” as the market grows.

The company is currently advertising a three-day turnaround time, which Altomare hopes to be able to continue to offer new clients for as long as the lab can support it.

Eventually there’s going to be another group of clients that aren’t going to be promised the rapid turnaround time,” he said, adding that anyone interested in testing with Nova Analytic should reach out sooner than later.

Prices for a full testing compliance package range from $280 and $350.

Only one other lab, Nelson Analytical in Kennebunk, is approved to test adult-use cannabis, though Erik Gundersen, head of the Office of Marijuana Policy, told the Committee on Veterans and Legal Affairs on Monday that two more may be in the pipeline. CatLab LLC in Eliot has conditional and local approval, and according to Gunderson, a lab in Bangor also recently started the licensing process.

David Heidrich, spokesperson for the Office of Marijuana Policy, said recently that while the office does not track medical marijuana testing facilities, officials were aware of at least seven establishments currently or soon-to-be providing testing within the medical market.

One of those, ProVerde Laboratories in Portland, was recently shut down for operating without a license.

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Breaking: Leaked Recorded Conversation Details Downfall of Cannabis Operator iAnthus – New Cannabis Ventures – New Cannabis Ventures

This morning, New Cannabis Ventures received anonymously an audio recording of a conversation between former CEO Hadley Ford of iAnthus (CSE: IAN) (OTC: ITHUF) and an investor. We were able to confirm with the investor, who was aware that it had been leaked, that the recording is legitimate, though he claimed to have no involvement in sharing the information and had no intention for it to become public. The conversation, which took place in early October, conveys Ford’s perspective of the events leading to a plan of arrangement that will leave current shareholders with just 2.75% of the company. An appeal of the recapitalization transaction will be heard tomorrow at the Supreme Court of British Columbia.

Ford discussed the history of his relationship with Gotham Green Partners, an investor in the company, dating to 2017, as well as the legal dispute that arose with Oasis Investments II Master Fund Ltd. According to Ford, the company had always had a strong relationship with Gotham, with weekly meetings taking place that usually included Gotham’s Jason Adler. Gotham had first invested in the company in 2018.

Oasis loaned money to iAnthus in 2019. Ford alleged that in June, afterwards, principal Alex Shoghi accused the company of violating debt covenants, something that Ford believes was contrived in order to get better terms, including renegotiating $6 options lower to market prices, which were much lower.

According to Ford, in late 2019, it became clear that Gotham was not going to advance the full remaining $40 million it had committed, but the company was optimistic that it would receive $20 million in January. Ford alleged that Shoghi called in early January, bringing up the covenant issue again, which the company continued to dispute. He claimed that he shared a letter with Jason Adler, who responded, according to Ford, that they weren’t going to “negotiate with terrorists.” Ford claims that Shoghi threatened the company by saying that he would issue a press release that would lead to the stock price declining. He even suggested that Soghi may have been shorting or conspiring with short sellers to push the stock lower. At a certain point, a lower stock price would have effectively prevented further financing by iAnthus, according to Ford.

At this point, Gotham’s tone changed dramatically. The company was racing to complete the Gotham financing, and Gotham, according to Ford, was trying to reduce the pending loan to $15 million. Ford, who perceived that Gotham was having trouble getting the funds, began to look for alternative financing. According to Ford, he wanted to do a sale-leaseback transaction to raise $40 million, an idea initially well received by Adler. Ford purports that Shoghi talked Adler out of it, alleging that they began to conspire to seize control of the company.

Speaking of his communication with Adler on March 24th, Ford said that he was told by him that “We are going to take your company private… We are going to wipe out the public shareholders holders and the junior guys, and then we are going to recharge the management team.”

Indeed, Adler’s plan is playing out, with current equity holders about to have their ownership diluted substantially if the pending recapitalization is finalized. It’s not clear why the Board of Directors, which has seen several members depart, didn’t just file for bankruptcy, especially in light of the recovery for stock prices over the past ten months. iAnthus reported Q3 revenue of $40.6 million, up 82% from a year earlier, with a sharply reduced operating loss. The stock, ahead of the pending recapitalization, trades at a fraction of where it began 2020, while its peers have experienced dramatic gains.

Ford alleged that Canaccord, which was hired by iAnthus to conduct a strategic review, failed to find an alternative buyer, suggesting that a leading MSO was interested in making a bid of $200 million that somehow didn’t get presented to the board. A separate recording suggested that Beth Stavola, formerly a director and the Chief Strategy Officer of iAnthus, was trying to broker that deal.

We have summarized only Ford’s views, but shareholders should be concerned if there was collusion between lenders, as he alleges. Additionally, investors deserve to understand why the Board of Directors hasn’t pursued alternatives that may have put shareholders in a better position.

Get ahead of the crowd by signing up for 420 Investor, the largest & most comprehensive premium subscription service for cannabis traders and investors since 2013.

Alan Brochstein, CFA
Based in Houston, Alan leverages his experience as founder of online communities 420 Investor, the first and still largest due diligence platform focused on the publicly-traded stocks in the cannabis industry. With his extensive network in the cannabis community, Alan continues to find new ways to connect the industry and facilitate its sustainable growth. At New Cannabis Ventures, he is responsible for content development and strategic alliances. Before shifting his focus to the cannabis industry in early 2013, Alan, who began his career on Wall Street in 1986, worked as an independent research analyst following over two decades in research and portfolio management. A prolific writer, with over 650 articles published since 2007 at Seeking Alpha, where he has 70,000 followers, Alan is a frequent speaker at industry conferences and a frequent source to the media, including the NY Times, the Wall Street Journal, Fox Business, and Bloomberg TV. Contact Alan: Twitter | Facebook | LinkedIn | Email

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8 Strongest CBD Oils of 2021 – Healthline

If you’re reaching for cannabidiol (CBD) oil, odds are you’re looking for:

That being said, it’s also nice to know that what you’re reaching for is strong enough to make a noticeable difference for your symptoms.

Keep reading to learn about the strongest CBD oils and how to safely use and shop for them.

We’ll also suggest a few of the best strong CBD oils.

You can find CBD products — whether broad-spectrum, full-spectrum, or CBD isolate — in a number of different potencies. While there’s no one definition of “strong” CBD, we consider high potency to be at least 50 milligrams (mg) of CBD per 1-milliliter (mL) serving.

However, keep in mind that CBD affects everyone differently, so what feels strong to you may not feel as potent to another person. That’s especially true if you’re brand new to CBD.

Each product in this article contains at least 50 mg of CBD per mL of product.

There are lots of high-potency products out there, so we narrowed things down with criteria we think are good indicators of safety, quality, and transparency.

Each product in this article:

  • is made by a company that provides proof of third-party testing by an ISO 17025-compliant lab
  • is made with U.S.-grown hemp
  • contains no more than 0.3 percent tetrahydrocannabinol (THC), according to the certificate of analysis (COA)
  • passes tests for pesticides, heavy metals, and molds, according to the COA

As a part of our selection process, we also considered:

  • the company’s certifications and manufacturing processes
  • product potency
  • overall ingredients
  • indicators of user trust and brand reputation, such as:

Pricing guide

  • $ = under $50
  • $$ = $50–$100
  • $$$ = $101–$200
  • $$$$ = over $200

Lazarus Naturals High Potency CBD Tincture

  • CBD type: Full-spectrum
  • CBD potency: 750 mg per 15-mL bottle, 3,000 mg per 60-mL bottle, or 6,000 mg per 120-mL bottle
  • COA: Available on product page

Price: $–$$$

This full-spectrum CBD oil is made from organic hempseed oil and organic coconut MCT oil (an important note for those with tree nut allergies).
Lazarus Naturals grows their non-GMO hemp in central Oregon. They use ethanol to extract cannabinoids, terpenes, and flavonoids, and filter the resulting product to remove impurities before third-party testing.
Reviewers are happy with the quality and strength, saying it helps them with sleep and even helps with recovery after workouts.

This brand has an assistance program that offers 60 percent off to veterans, people on long-term disability, and households that qualify as low income.

Flora Sophia Botanicals Full Spectrum Hemp Extract

Price: $$$

This product uses full-spectrum, ethanol-extracted hemp, mixed into organic MCT and organic hempseed oil. This oil also uses coconut as a main ingredient.

Reviewers are particularly happy with how well this oil worked for their anxiety and sleep.

Flora Sophia offers discounts for veterans and low-income households on an individual basis.

Through their Chronic Care Program, they also offer discounted bulk pricing for people who use a large amount of CBD to help manage chronic health issues.

Finally, the company also has a program for those in treatment for breast cancer or in recovery and have an economic need.

CBDistillery Relief + Relax CBD Oil, Max Plus Strength

Use code “healthline” for 15% off sitewide.

  • CBD type: Full-spectrum
  • CBD potency: 5,000 mg per 30-mL bottle
  • COA: Available on product page

Price: $$$$

This oil from CBDistillery is made with U.S. Hemp Authority-certified, non-GMO industrial hemp. It’s grown in the United States using what the brand says are natural farming practices.

Like the others we’ve looked at so far, this oil is made with MCT oil and full-spectrum CBD.

Reviewers are satisfied with the quality but have rated the pricing on the less-than-satisfied side of things; this CBD oil is at the top of our pricing guide.

CBDistillery doesn’t appear to have any assistance programs at this time, though they do offer some discounts and sales.

Medterra CBD Oil, 3,000 mg

Use code “health15” for 15% off

  • CBD type: Isolate
  • CBD potency: 3,000 mg per 30-mL bottle
  • COA: Available on product page

Price: $$$

This Medterra oil is made using CBD isolate, making it a good option if you want to avoid THC altogether.

Formulated with coconut-derived organic MCT Oil, Medterra’s CBD oil is non-GMO and made in the United States.

The brand says their plants are organically grown and guaranteed to be free of contaminants.

The website explains that they use a carbon dioxide (CO2) extraction process to draw CBD from the plant material and filter out unnatural substances.

Reviewers seem highly satisfied with this product, some calling it a “game changer.”

NuLeaf Naturals Full Spectrum CBD Oil

Use code “HEALTHLINE” for 20% off

  • CBD type: Full-spectrum
  • CBD potency: 1,800 mg per 30-mL bottle
  • COA: Available online

Price: $–$$$$

NuLeaf Naturals CBD oil is a whole-plant extract that offers a number of naturally occurring cannabinoids and terpenes. It’s made using full-spectrum hemp extract and organic virgin hempseed oil.

The brand’s organic hemp plants are grown in Colorado and are made with a CO2 extraction process to secure a wide range of cannabinoids, terpenes, essential oils, and other phytonutrients.

This brand offers assistance programs for veterans and active military personnel, first responders (police officers, paramedics, EMTs, and firefighters), nurses and medical providers, low-income household members, and more.

Fab CBD Oil, 2,400 mg

Use code “HEALTHLINE” for 20% off your first purchase

  • CBD type: Full-spectrum
  • CBD potency: 2,400 mg per 30-mL bottle
  • COA: Available online

Price: $$$

This oil is made from organically grown full-spectrum hemp, MCT, and flavoring the company says comes from natural sources.

Reviewers are thrilled with the taste and texture of this oil. This oil is available in flavors such as citrus, mint, natural, berry, and vanilla.

This brand doesn’t appear to have an assistance program at this time, but it does offer a rewards program.

While a lab report is available online for the 1,200 mg oil, if you want to see one for the 2,400 mg oil, you’ll have to contact the brand directly.

Veritas Farms Full-Spectrum CBD Tincture, 2,000 mg

Use code “HEALTHLINE” for 15% off

  • CBD type: Full-spectrum
  • CBD potency: 2,000 mg per 30-mL bottle
  • COA: Available online

Price: $$$

This non-GMO, cruelty-free, full-spectrum hemp oil is made from hemp grown on the brand’s Colorado farm.

It’s suspended in organic coconut oil and organic essential oils, with their unflavored tincture featuring subtle notes of pine, citrus, nut, and an “earthy flavor” the company says can be expected from full-spectrum CBD.

There are also sweet and tangy flavors available in peppermint, citrus, strawberry, and watermelon.

Reviewers are largely big fans of this product, with less-than-satisfied reviewers usually commenting on flavor preferences.

There doesn’t seem to be any assistance programs currently, but this brand does offer a rewards program.

For now, the FDA doesn’t guarantee the safety, effectiveness, or quality of over-the-counter CBD products.

You can avoid purchasing CBD products that are misrepresented or mislabeled by looking for products that come with an up-to-date COA from a reputable third-party lab.

Once you have the COA, review it to make sure the amount of CBD and THC that’s in the product matches what’s advertised.

Contaminant testing results are another important area to review. These vary by brand, but in general, it’s good practice to keep an eye out for testing results for pesticides, heavy metals, and molds.

It’s also always a good idea to make sure you’re buying from a company that’s transparent about where they grow their hemp and how they produce their products.

This information should be readily available on the brand’s website so you can review before buying.

CBD oils can be used by placing them under your tongue using a dropper (most CBD oils come with one) or by mixing them into drinks and food.

Shake the bottle before dropping the dose under your tongue. If you’re looking for maximum absorption, keep it under your tongue for 30 seconds to a few minutes before swallowing.

To store, safely secure the cap on your CBD oil and keep it in a dry, cool place. You can also stick it in the refrigerator to extend its shelf life.

CBD dosage

To learn how many drops to use, follow the recommended dose provided by the manufacturer or your doctor.

Proper serving sizes for CBD vary widely depending on individual factors, like:

  • intended use
  • body weight
  • metabolism
  • body chemistry

The four factors listed above should be considered on a case-by-case basis as CBD can work differently on individuals.

It’s always best to start with a small dose so that, if needed, you can increase it over time until you reach your preferred results.

Doses should be spaced at least 4 to 6 hours apart but can be taken at any time of day. Of course, if you’re looking to improve sleep, take it before bed.

The immediate effects of CBD typically happen within 30 to 90 minutes. Depending on your preferred method of administration, the immediate effects may vary.

Long-term results may take a number of weeks to accomplish.

Though research suggests CBD is pretty safe to use, some people experience side effects. These include:

  • fatigue
  • diarrhea
  • changes in appetite
  • changes in weight

If you decide to mix CBD oil into drinks and food, this may affect absorption. If you take it with a high fat meal, research suggests that you may absorb more of it, which may increase the risk of side effects.

It’s a good idea to avoid touching the dropper to your mouth to prevent bacterial contamination and to safeguard the quality of the oil.

If you take any medications or supplements, talk with your doctor before trying CBD.

Learn more about how CBD can interact with medications.

It may take some trial and error with CBD oils at varying potency levels to decide if stronger CBD oil is best for your needs.

Side effects may be more likely at higher doses.

A 2020 systematic review showed CBD to be relatively safe at various doses. Most of the studies mentioned in this review use daily doses of 300 to 600 mg.

The CBD safety conclusion and dosage range provided are specific to the patient populations included in the studies.

It’s important to point out that the World Health Organization has stated that CBD doesn’t seem to cause major side effects at doses above 150 mg/kg of body weight.

The WHO report cited discussed many studies on CBD in a variety of specific patient populations.

Although there’s no one definition of the “strongest” CBD, we consider high potency to be at least 50 mg of CBD per 1-mL serving.

Remember to start with a small dose so that you can increase the dose and frequency over time until you reach your desired effect.

Talk with your doctor before trying any CBD products.

Is CBD Legal? Hemp-derived CBD products (with less than 0.3 percent THC) are legal on the federal level, but are still illegal under some state laws. Marijuana-derived CBD products are illegal on the federal level, but are legal under some state laws. Check your state’s laws and those of anywhere you travel. Keep in mind that nonprescription CBD products are not FDA-approved, and may be inaccurately labeled.

Breanna Mona is a writer based in Cleveland, Ohio. She holds a master’s degree in media and journalism and writes about health, lifestyle, and entertainment.

Cannabis stocks slide as investors lock in gains driven by hopes that Biden will usher in reforms – MarketWatch

Cannabis stocks were mostly lower Monday as investors locked in some of the market’s recent gains amid continued optimism for the sector following record sales in 2020 and as more states look to legalize for adult use, including New York.

Sales of medical and recreational cannabis set records in mature markets of Colorado and Oregon last year, while emerging markets of Illinois and Ohio got off to a strong start.

California generated $4.4 billion in cannabis sales in 2020, up from $2.8 billion in 2019. California’s legal market launched in 2018.

Now, New York Gov. Andrew Cuomo is pushing hard for the Empire State legislature to legalize, and get past the discord in the past over how to ensure communities hit hardest during prohibition benefit from a legal sector. The governor has overhauled his approach, has devised a new tax structure and believes this time, it will work.

See now: New York is finally expected to legalize cannabis in 2021 as Gov. Cuomo goes all in

Korey Bauer, chief investment officer and portfolio manager of the Cannabis Growth Fund from Foothill Capital Management, said investors were taking profits given overall market weakness.

“Oversupply concerns in Canada again could be causing some short-term selling pressure,” he said. ” I think this is something that needs to be watched in the coming months.”

The sector has started the year with a bang, amid optimism the new administration of President Joe Biden will pursue reforms and pass federal bills on cannabis. Even if the Democrat-led White House and Congress fail to change federal laws that continue to classify cannabis as a Schedule I drug, alongside heroin, there are hopes they will usher in safe-harbor banking language and open the capital markets.

“We believe the momentum of legislation at the state level and more importantly federally will continue as catalysts for the sector,” said Alliance Global Partners analyst Aaron Grey in a note to clients. “Regarding companies within our coverage universe, we continue to believe execution within the current state by state legal environment will drive outperformance in the US, while having a low-cost structure will remain key in Canada as pricing pressure persists. “

Those multi-state operators in the U.S. that entered 2020 with healthy balance sheets and the ability to scale were able to reap the rewards, he said.

“In 2021, we expect the same to be true particularly for MSOs that have made investments in supply-constrained limited license states such as PA, MA & IL,” he wrote.

For Canadian licensed producers, 2020 was hit by a slower rollout of retail stores and pricing pressures, which were not offset by the launch of Cannabis 2.0, when edibles, concentrates and other non-flower products came to market, he said. Canada fully legalized cannabis for adult use in 2018.

See: Tilray stock soars after reverse merger deal with Aphria, to create largest global cannabis company

“For 2021, Canada’s biggest province, Ontario, looks to meaningfully increase the number of stores (as we have already seen in 2H20) which should help increase the overall retail sales,” said Grey. “However, we see pricing pressure persisting given continued oversupply in the industry – primarily in flower and vape categories. “

The Cannabis ETF THCX, -2.89% was down 3.6% Monday, although it remains up 74% in the past three months, swept up in the Biden rally.

Among individual stocks, Aurora Cannabis Inc. ACB, -5.35% ACB, -5.24%, the most widely held stock on the trading platform Robinhood, was down 4%, Tilray Inc. TLRY, -6.22% was down 6% and Canopy Growth Corp. CGC, -3.76% WEED, -3.35% was down 2.9%. Cronos Group Inc. CRON, -6.57% CRON, -6.35% was down 6% and Aphria Inc. APHA, -6.54% APHA, -6.74%, which is merging with Tilray, was down 5.4%.

Among U.S. MSOs, Curaleaf Inc. CURA, -1.51% CURLF, -1.66% was down 0.7%, Cresco Labs Inc. CRLBF, -4.95% was down 3.9% and Green Thumb Industries Inc. GTII, -3.15% was down 2%, Cannabis software provider Akerna Corp. KERN, -7.07% was down 7% and KushCo Holdings Inc. KSHB, -6.55% was down 10%.

The S&P 500 SPX, +0.13% was flat and the Dow Jones Industrial Average DJIA, -0.36% was down 0.3%.

Bundle Up and Unwind With CBD-Infused Local Teas This Winter – The Portland Mercury

Blair Stenvick

Last year, I got into CBD products in a big way.

I don’t know if it’s the placebo effect or the actual cannabidiol—a cannabinoid found in cannabis that’s thought to relieve pain and anxiety without the psychoactive effects of THC—that helped me stay (somewhat) relaxed but still functional during 2020. Frankly, I don’t really want to know. The best CBD products help me mellow out, ease the tension in my neck and shoulders, and also have a pleasantly dank, grassy taste, not dissimilar to smoking a nug of some top-shelf pot.

So naturally, as the weather grew colder, I decided to sample some Oregon-grown CBD teas (and one hot chocolate, for good measure). On the whole, I’d say you’d need to already have an affinity for the way cannabis tastes and smells to get really into these hot beverages—but if that’s up your alley, then I can’t think of a better way to enjoy a cozy yet in-control winter evening.

Tranquility Tea Company

Tranquility’s website boasts that it uses “quali-TEA” ingredients, and I can’t fight them on that point. This Cornelius-based business names each of their hemp-derived CBD teas after an Oregon natural landmark; I tried the Manzanita Mint, Wallowa White, and Columbia Chai, and threw in a CBD honey stick for good measure. All teas have 60 milligrams of CBD per bag, while the honey stick had 30 milligrams. (For reference, the CBD gummies I usually eat are 25 mg each, so they aren’t skimping on the hemp here.)

The mint, a mix of peppermint, spearmint, and lemon myrtle, was my favorite—the refreshing mint paired with hemp’s grassy, floral notes made it taste like a stick of spearmint gum—and adding the sweet honey only made it better. The white tea smelled like roses and tasted like jasmine green tea. The chai had the typical pungent kick of any chai tea, with a dank aftertaste that I mellowed out with a splash of oat milk.

Tranquility also makes its own CBD coffee beans, which I didn’t get around to trying this time. But I’d be interested in tasting it, because the sturdier taste of coffee would probably stand up well to the crunchy hemp flavors. You can find that and all its products on Tranquility’s website.

The Brothers Apothecary

This Portland-based CBD shop has won a spate of awards for its artisanally curated, pleasingly packaged tea and other products. I ordered the Golden Dream, a chamomile-based sleepy tea, and Breakfast Buzz, their spin on the classic breakfast tea. They threw in an appreciated CBD wildflower honey sample. The Brothers Apothecary’s CBD concentration was about on par with Tranquility’s.

The Golden Dream tasted like a slightly minty, mildly fruity chamomile, which became transcendent with the addition of the floral-forward honey sample, which successfully complemented the verdant aftertaste. With a blend of assam and ceylon (a popular Sri Lankan black tea), the Breakfast Buzz tasted like a tea you’d get at an upscale cafe. It made one rainy working-from-home morning much more pleasant.

The Brothers Apothecary also sells hot cocoa, latte blends, and sleep aid supplements—you can check out their full selection here.

Grön Chocolate

Grön’s CBD-infused chocolate is ubiquitous in Portland—if you shop at New Seasons, then you’ve probably impulse-bought one of their chocolate bars in the checkout line. But this winter, Grön released a special Snow Day Drinking Chocolate, and this article was just the excuse I needed to indulge.

At 30 mg, this product packs less of a CBD punch than the teas I tried. But it more than makes up for that by being delicious. It’s like the platonic ideal of hot chocolate, thick and rich and with those tiny marshmallows included in the kit. This is also the CBD drink I would most recommend to someone who’d rather not taste those vegetal cannabis flavors.

Check out more fun stories from our 2021 „High-Brr-Nation Cannabis Guide” here! (Psst… are you a creative type? Then why not submit a short film to our annual cannabis film festival, SPLIFF? That’s not a rhetorical question. We really want you to do it!)

These Ebony Leaf Smoking Papers Are a Smooth Model for Modern Cannabis – Thrillist

The couple knew they wanted to produce some kind of special, all-natural, luxury pre-roll, “akin to an aged bottle of Scotch you’d share with family and friends.” They explored a few other leaf varieties, but nothing compared to the smooth, even burn of the ebony leaf they’d tried in 2013. If you’ve ever smoked a joint in your life, you know the benefit of a slow burn. It gives you time to catch your breath and enjoy the high without wasting half the joint between inhales, and less flower is burned into thin air as it’s passed around a smoking circle. Ebony leaves have a consistency somewhere between traditional rolling papers and a traditional blunt wrap, with more thickness but none of the tobacco or newspaper-flavored harshness. They don’t even need a sales pitch—these are very popular rolling materials in other countries. The Canadian/US markets are just late to the party.

“We actually have a team of dedicated cigarette rollers in India that work exclusively for HGC. It’s something we’re very proud of,” details Freeman. “Through working with our Indian partner we’ve been able to set up a local cottage industry in a rural part of India where there are very few opportunities, especially for women. By doing this, our 85% female team of master rollers are able to stay in their villages, have families, and make a living.” 

Although inspired by rolling customs from abroad, HGC’s pre-rolls serve as an exciting, new twist on the classic method of smoking as Westerners know it. As much as the vape and edible markets grow—and despite the attention to those spaces—flower remains the dominant category in the cannabis business, and there remains a lot of space for brands to get creative with flower-centric smoking rituals. Glass and vaping devices can get as intricately complex and impressive as they like—there’s still a special place for rolling one up, solo or with friends. This flower girl hopes there always will be.

Behold Betoken: The Future of CBD is Female – PRNewswire – PRNewswire

PORTLAND, Maine, Jan. 25, 2021 /PRNewswire/ — Today, the breakthrough lifestyle CBD line, formerly known as Good Jane and founded by female entrepreneur, Liz Kirby, debuts a new name and a sleek new design. The revitalized brand will now be known as Betoken and offers a refreshingly female take on a primarily male-dominated industry. 

The inspiration behind the new name and look was born out of Liz’s need to pivot her brand after receiving a cease-and-desist letter in October 2020. As a working mom who’s now homeschooling her children due to COVID-19, it wasn’t the ideal time to rebrand her company, but instead of fighting the issue in court or giving up on her brand, Liz used this obstacle as an opportunity to breathe new life into her CBD brand.

In the spirit of the Betoken brand, using CBD as a wellness best friend, Liz reached out to her best friend, an extremely talented female graphic designer, for support in redesigning her brand. The bond between the two women is evident in the vibrant new logo, design, and packaging and is a reminder of what women can achieve when they work together for a common goal.

„When faced with the decision of giving up or rebranding, I decided to lean into the experience. I pushed through the grief of letting go of Good Jane and owned making Betoken an even more aligned brand with my mission to make grown-up life easier for those going through real-life problems. Betoken was born out of having 'to adult' in the face of adversity and it’s my hope that we can help our customers push through their own issues with grace,” says Liz. 

The future of Betoken CBD will also focus on building meaningful partnerships with other female entrepreneurs in the wellness industry with an emphasis on collaboration over competition. One alliance of note is the upcoming launch of the 'Go Away, I’m Fizzy,' CBD bath bomb that Liz created in partnership with Leigh Carr of Hari Om Hemp. The soothing bath bomb hits the market in February, just in time for Valentine’s Day. 

Liz’s inspiring journey of persevering as an entrepreneur through challenges by turning setbacks into opportunities, seeking support from other like-minded women, having a mindset of creating community instead of competition, and owning the trajectory of her brand and her story, should serve as a blueprint for other female entrepreneurs building their brands in uncertain times. 

Although the brand’s look and name may have changed, the high quality of the products will remain the same as Betoken prides itself on delivering a consistent and effective experience to its loyal customers. Shop the revitalized brand at starting February 1. 


Betoken is the only CBD company designed exclusively for grown-ups. What was once a routine morning 5k is now the source of chronic knee pain. Where falling asleep was once a matter of head hitting pillow, it’s now a tossing and turning fiasco. Products are formulated to help people sleep, chill, and feel better.


Liz and her husband have 2 young kids and live in southern Maine. Liz practiced law for 3 years before she „retired” in 2013 to embark on a series of more creative endeavors. She has been a CBD entrepreneur since 2018.  


Contact [email protected] for questions or to schedule an interview.

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