1906 Expands Eastward, Launching In Illinois And Massachusetts
DENVER, CO. (February 2, 2021) — Leading cannabis innovator 1906 is now available in Illinois and Massachusetts, two of the newest and fastest-growing adult-use markets. Expanding its reach from Colorado and Oklahoma, 1906’s arrival east means consumers in the Land of Lincoln and the Bay State will finally have access to low-dose, rapid-onset cannabis in a healthful, non-combustible format.
1906’s signature line of fast-acting, swallowable pills (known as Drops) range from 2.5-5mg of THC and 2.5-25mg of CBD per dose, carry no taste or aroma, have zero calories, and are gluten- and allergen-free. Available in six formulations, Drops address adults’ most important and pervasive everyday wellness needs: better sleep, reduced anxiety, sustained focus, more energy, brighter mood, and increased libido.
1906 hit shelves at more than 30 dispensaries in Illinois in December, bringing easier, faster, more healthful cannabis options to millions of people. The company sold out of the entire first production run of Drops in two weeks, an unprecedented event.
In its first year of adult-use legalization, Illinois cannabis retailers surpassed $1B in sales, and the market is expected to catapult forward in 2021, with more municipalities welcoming dispensaries: 30 new ones are set to open and a planned lottery would award 75 new adult use licenses.
1906 Drops arrive at more than 20 dispensaries in Massachusetts this week, a major milestone for introducing the East Coast to low-dose, fast-acting cannabis formulas designed for daily self-care. Massachusetts is another booming market that registered $700 million in sales last year—up 56% from 2019—despite the halt of recreational sales for three months due to the onset of COVID-19. The commonwealth also stands out among U.S. cannabis markets for having the highest average purchase of more than $95.
The outstanding reception in Illinois shows there is high demand for cannabis made easy. That’s the whole idea behind Drops: we take the guesswork out of shopping for cannabis, with each experience designed to serve a distinct purpose and make life a little better.
Peter Barsoom, 1906 co-founder and CEO
And we’re thrilled to make Massachusetts our fourth state—it’s the gateway to the entire Northeast and home to Boston, one of the most culturally exciting and racially diverse cities in the country.
Jackie Cornell, 1906’s head of policy and health innovations, adds: “The pandemic has made Americans more stressed, anxious and sleepless while compounding other health concerns. 1906 Drops have everything you want in a self-care remedy—beneficial plant extracts and adaptogens, portability, ease of use—and none of the stuff you don’t want—no need to smoke, no sugar, no gluten, no calories, no allergens. You can address your mental and physical needs without any compromising tradeoffs.”
A capital-light strategy and ingenious mobile production model are key to the company’s aggressive expansion. The 1906 team came up with a manufacturing system that is just as portable as the product itself. The equipment takes up little floor space and can be packed into a single box-truck and moved from one locale to the next, producing a three-month supply for any given market in just three weeks. This method, which uses less than 1,000 square feet of shared space at a partner facility, leapfrogs over the capital-intensive burden of setting up a factory in each new state.
In addition to supplying dispensaries with its colorful, sustainable, Drops tins, 1906 is rolling out new single-serve pouches of all six formulas, making it easy for canna-curious consumers to try Drops—and making good on the company’s promise of accessible cannabis for all.
1906 is a leader in innovative self-care, creating groundbreaking functional formulations combining cannabis and plant medicines. 1906’s lineup delivers six distinctive experiences that promote sleep, energy, arousal, relaxation, cognitive focus, and a happy mood, all in consistently fast-acting formulations using organically-grown, pesticide-free cannabis. User-friendly, portable and thoughtfully engineered, they deliver curated effects within 20 minutes—faster than any other edible on the market. The rapid-onset formulations help users get the most out of their days and nights while staying pleasantly in control. For more information on 1906, please visit www.1906newhighs.com.