Jay-Z’s cannabis brand Monogram, born through a partnership with the California-based brand Caliva, is making cultural waves with a new series called High Tales. The digital series looks at the cannabis use of different artists in Monogram’s orbit— everyone from Jadakiss and N.O.R.E. to Tinashe, whose episode airs today, Friday February 26, 2021.
“It’s been interesting to see how weed culture has changed over the past few years,” says Tinashe. “How we get our weed and talk about it has definitely evolved since it became legal, but at the end of the day, good weed still sets a special vibe.”
The 28-year-old singer and songwriter muses about her experience with cannabis in the series’ third episode. “Whether it’s bonding with strangers at a concert or freestyling in the studio, I’ve always loved the way it brings people together,” says Tinashe.
“My memorable weed smoking experiences with celebrities, are like Uncle Snoop, the classic. I was in a studio session with him once and he just went to his room and went to sleep, and we never saw him again. That was the end of that session,” says Tinashe. They were smoking OG, she explains in the episode, an indica that may have contributed to Snoop’s relaxation. “The creative process is always kinda different, depending on who I’m working with. We smoke, we drink a little bit, then I’ll start freestyling. I like to be creative and mess around,” says Tinashe. “Live life, smoke weed.”
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Tinashe’s “Songs For You” was her first studio album under her own record label, Tinashe Music Inc. Tinashe departed from RCA Records to produce her own work, with “Songs For You,” her fourth studio album released in November of 2019. She signed with management under ROC Nation, Jay-Z’s company, in 2019. “Weed has been an interesting part of my entire music career,” says Tinashe. One of her most well-known songs and first single “Two On” she explains is about cannabis. “I’ve embraced it,” Tinashe says.
Tinashe details her first time smoking weed with her cousin, in a dark Iowa backyard. She also talks about the evolution of Los Angeles cannabis stores, from unlicensed to the strict regulatory dispensaries today.
Monogram launched in December of 2020 and has already been a part of the largest Private Placement Investor deal in cannabis history with SCAC. Ranging from the funny to the profound, the show aims to highlight artists’ unique weed stories. High Tales will embrace and shine a spotlight on storytelling, people’s first cannabis experience, how relationships with cannabis form and evolve, and what life is like in the world of legal cannabis. In its second episode, rapper N.O.R.E. talks about a stoned run-in with Dave Chappelle. “Cannabis is medicine to me,” says N.O.R.E. “If rappers stop smoking weed tomorrow, the cannabis culture will disrupt.”
Viewers can expect new episodes with celebrities in the hip hop and cannabis world to air on Fridays, not yet weekly but depending on artist’s schedules. Watch Tinashe’s entire episode of High Tales on Monogram and on YouTube.