There are a select few celebrities that come to mind when you think about weed, and Seth Rogen is likely among them. The actor, producer, screenwriter, and director has practically been a spokesperson for the substance since the early days of his expansive career, casually shifting perceptions about stoners through his cinematic work over the past two decades. But in the not-so-distant future, he very well might become more recognizable for his off-screen impact on cannabis and ceramics.
In 2019, Rogen introduced the weed world to Houseplant, created in partnership with his longtime friend and collaborator Evan Goldberg. This week, the brand has rolled out a refined collection of home goods alongside the launch of their own strains named Diablo Wind, Pancake Ice (both sativas), and Pink Mom (indica).
But what’s perhaps most exciting for those who have been keeping an eye on Rogen’s budding passion for pottery is that Houseplant is selling ceramics: Rogen spearheaded the design for the ashtray set whose release is accompanied by a block table lighter and vinyl box set. (You can actually watch him wedge, throw, trim, fire, and glaze the clay by hand to make the ashtray in this step-by-step tutorial.) All of the limited edition pieces toe the line between affordable and accessible with a vibe that feels down-to-earth, which is exactly what you’d expect from Rogen.
“Something we talk so much about is all this weed shit lives under your coffee table in a shoebox or in your desk drawer in the back of it for so long,” Rogen tells Vogue. “It deserves to be on your shelf, on your mantle, or on your coffee table. In a world where I’m looking at a decanter of whiskey and my martini shaker, it’s commonplace to have that displayed in your home. Why shouldn’t your ashtrays and your lighters be put on the same kind of plane?”
Between the strains and the tools, it’s safe to say that we’re all in good hands with Houseplant. Plus, you can trust that Rogen rigorously tests every product and integrates them into his own lifestyle. The brand is also working directly with organizations like Marijuana Policy Project, Cannabis Amnesty, and Cage-Free Cannabis to further advance marijuana legalization legislation in the United States.