“The Revive product contains only botanical supplements with proven bioavailability,” Dr. Gerry McNally, vice president of R&D at NextEvo Naturals told NutraIngredients-USA.
“There are many combination products in the market, but few go to the effort to ensure that all components are optimally formulated for maximum absorption and hence maximum consumer benefit.”
SmartSorb technology
At the core of NextEvo’s products is its proprietary SmartSorb delivery technology that turns the less bioavailable oil-based CBD into a water-dispersible emulsion that the science says is four times more absorbable.
“While many products contain simple CBD isolate or CBD dissolved in oil, the amount of CBD that the body actually absorbs into the bloodstream is significantly lower than if water-soluble CBD is present,” the company claims.
The proprietary delivery technology – developed by medical professionals and scientists formerly from companies including Johnson & Johnson, GlaxoSmithKline and Schiff Nutrition – launched earlier this year, accompanied by an inaugural line of “optimized” CBD supplements.
What the science says
NextEvo’s claims are backed by several clinical studies including recent pharmacokinetics research from Colorado State University’s Department of Health and Exercise Science that compared the effects of three water-soluble variations of the Smartsorb technology, a coconut oil-based tincture and a CBD isolate. The study was funded by NextEvo and partner Caliper Foods, which provided all the test products.