DENVER–(BUSINESS WIRE)–One in seven Americans say they use CBD[1]—and now they’ll have an ideal way to consume it. NEW Caliper CBD is now available nationwide at Caliper.life. Caliper CBD is backed by the functional foods expertise of Caliper Foods, an industry leader in soluble cannabinoid-infused consumer packaged goods and ingredients.
Unlike traditional ingestible CBD products (typically oils, tinctures and processed edibles), patent-pending Caliper CBD is the first product to provide a consistently precise dose of CBD in a flavorless, calorie-free and sugar-free powder that quickly dissolves in any food or beverage. Fast acting, well absorbed and convenient, it’s ideal for health-conscious adults looking for a daily source of wellness they can trust. Caliper CBD is available in portable single-serving packets for on-the-go use. University-validated water compatibility means Caliper CBD is also highly bioavailable: Research conducted at Colorado State University[2] found that Caliper CBD is absorbed 450 percent more readily than standard CBD products.
Free from grassy aromas and oil slicks, Caliper CBD makes it easy to incorporate CBD into daily wellness routines, without adding unwanted flavor, odor, texture or bulky ingredients (a one-packet serving is less than ¼ teaspoon!). Ideal for a variety of diets and lifestyles, Caliper CBD has a clean ingredient deck and is calorie-free, sugar-free, keto-friendly, gluten-free, vegan and kosher. Caliper CBD can easily be added to any hot or cold food or beverage – from a glass of water, to a morning bowl of oatmeal, to a pre-workout shake or even an evening glass of wine.
With precisely 20 milligrams of CBD per individual 0.4 gram packet, Caliper CBD takes the guesswork out of dosing. Sourced from U.S.-grown hemp, Caliper CBD is non-GMO, THC-free and non-psychoactive, so consumers can be confident that each serving of Caliper CBD will provide consistent and predictable results, without fear of any accidental high.
“There’s so much confusion about CBD in the market right now,” said Missy Bradley, brand director and co-founder of Caliper Foods. “With Caliper CBD, there’s never a question about the quality or dose of what you’re getting. No other CBD product on the market offers the same consistency – not to mention the convenience of being able to just throw a packet in your bag and mix it into something as basic as a glass of water.”
In contrast with most existing CBD companies, Caliper Foods makes no health claims with respect to its products, choosing instead to focus on verified pharmacokinetic studies and product attributes. According to Bradley, “We don’t think it’s our job to convince people to consume CBD. We just want to give people who already want CBD the most consistent, convenient and bioavailable product on the market.”
Caliper CBD is built on the same product technology that powers Ripple, Stillwater Brands’ hugely successful line of dissolvable cannabinoid-infused packeted powder, sold in Colorado. According to LeafLink data, Ripple products are the best-selling beverage products in Colorado, where more than five million servings have been sold since launch in 2017. Said Bradley, “We’re extremely excited to take all the lessons we learned with Ripple and apply them to the CBD market.”
Caliper CBD is rigorously tested throughout the production cycle to ensure dosage is always precise and consistent, and that each batch is free from solvents or pesticides. “We’ve spent the past few years refining our production methods and quality control programs in Colorado to deliver the most consistent product in the industry,” said Bradley. “Now we’re ready to take those learnings nationwide. We’ve built a team stacked with food industry veterans from companies like M&M/Mars, Ingredion, Church & Dwight and Eurofins because we recognize that cannabinoids like CBD are best thought of as functional ingredients. We care deeply about quality and safety, and we believe consumers do too.”
Caliper CBD is sold online at Caliper.life (with a brick-and-mortar retail launch slated for 2020) in packages of 10 or 30 packets; MSRP for each is $24.99 and $44.99 respectively.
About Caliper CBD
Caliper CBD provides consistent, convenient and precise CBD in the form of a water-soluble dissolvable powder. Odorless, tasteless, calorie-free and sugar-free, a Caliper CBD packet cleanly dissolves into any hot or cold beverage, and can be easily mixed into any recipe for a convenient and portable daily source of wellness. Each serving of Caliper CBD delivers 20 milligrams of hemp-derived CBD, completely THC-free and non-psychoactive. Sourced only from US-grown hemp and rigorously tested for safety and potency, Caliper CBD is simply the best way to consume CBD. For more information, visit Caliper.life or follow @caliper.cbd on Facebook and Instagram.
About Caliper Foods
Caliper Foods is a functional foods company specializing in the processing, manufacturing and distribution of soluble cannabinoid-infused consumer packaged goods and ingredients. The company’s business-to-consumer arm (Caliper Consumer Goods) produces and sells its own line of dissolvable, hemp-derived CBD-infused products, including new Caliper CBD. The company’s business-to-business arm (Caliper Commercial Ingredients), produces a proprietary suite of application-specific formulations of water-soluble hemp-derived CBD that meet the quality control and documentation needs of experienced CPG experts. The company also has a relationship with Stillwater Brands, maker of some of Colorado’s leading THC- and CBD-infused edibles brands, including Ripple dissolvable cannabinoids, Stillwater Gummy Supplements and Stillwater Teas & Coffee. For more information, visit Caliperfoods.life.
- Gallup Survey, June 19-July 12, 2019. https://news.gallup.com/poll/263147/americans-say-cbd-products.aspx
- Data on file, Caliper Consumer Ingredients.