It looks like Delafield will be getting a CBD shop after all.
Soothing Senses, 3067 Village Square Drive, which was originally going to be called Vapes, Juices and CBD, received approval for its business plan of operation at the plan commission meeting July 31.
It had initially been turned down at a common council meeting in June.
„Their refined name, mission statement, policies and business plan of operation are consistent with the the approved uses for the site and compatible with the surrounding area,” said common council President Tim Aicher in an email. „They made a commitment to the city not to sell CBD or vape products to minors, which was one of the primary concerns about their initial application.”
„I’m just really excited and exhilarated,” said owner Stephanie Lembke of Germantown. „I cannot wait to share all of my knowledge and everything I have learned with people and help people.”
Lembke came across a CBD shop for the first time in April.
After researching what CBD was, she decided to see whether it would help relieve her back issues.
„It worked so amazing,” she said. „I was like, you know what? I need to do this and help other people feel the way I feel.”
CBD comes from the male cannabis plant, while marijuana comes from the female cannabis plant, she said. The male plant has very little THC, the main psychoactive compound that causes a high.
The Delafield store will be her second such venture in the area. On June 15, she opened Vapes, Juices and CBD, 2770 E. Sumner St., Hartford, a store with a drive-thru.
She plans to open Soothing Senses on Aug.14.
What’s at Soothing Senses?
Soothing Senses will carry oils with 500 to 3,000 mg of CBD in them, which cost between $50 and $140.
„That’s the most popular thing,” she said. „It’s like a long-lasting lifestyle.”
There are skin care products, such as lotions, pain creams and face masks. „The topicals are amazing with helping with pain,” she said. The amount of CBD in the skin products ranges from 200 to 1,000 mg, and costs $13 to $100.
Lembke said CBD gummies have helped her 11-year-old son with his ADHD. The gummies go from five for $10 to 60 for $100.
„They help with anxiety and relaxing your mind and body,” she said.
CBD flower, the natural plant used for smoking, will be sold at the shop, too.
She said some of her customers who struggle with opiod addiction use this. „It helps, kind of like a placebo,” she said. „It gives them the the relief of the CBD, but it’s legal.”
Pre-rolls are $10 each and 3.5 grams of it costs $25. Customers can place orders of up to a pound for $1,200.
CBD vape cartridges, which Lembke said help with migraines, will also be available.
„To see some of the results and how happy people are afterwards has been an amazing joy,” she said.
There are also CBD products for pets, such as oils, biscuits and treats, balm for paws, and shampoo. Lembke uses CBD oil on all three of her dogs, and credits it with helping her 14-year-old pooch with arthritis keep up with the other two.
Lembke said it could take customers two to three weeks to start experiencing results of the CBD.
„Everybody is going to react different, so people have to try different doses and try different things until it works for them,” she said. „But I really haven’t found anybody it hasn’t worked for yet.”
The shop will also have THC-free options, sea salt body scrubs and vaping products.
’I just wish people would give it a chance’
„To me, the education about CBD is the most important,” Lembke said. „Although I love to sell my products, I also think the most important thing is to teach people about CBD.”
Lembke has tables set up at the front of the shop and will offer fruit-infused water daily for people who want to stop in and learn about CBD.
„The thing that drives me nuts is that all of these pizza places, video places, gas stations, they’re all selling CBD, but none of them know anything about it,” she said. „I’m here because I want to be able to educate the people and help them figure out what is the product that will work best for them.”
Lembke took CBD training classes online and received a certification through the CBD Training Academy.
„I wanted to learn as much as I could about CBD,” she said.
An entrepreneur
„I’ve always been an entrepreneurial person,” Lembke said.
She’s been running a company that does inspections for mortgage companies since 2003. Her family also operates a snowplowing business during the winter.
Lembke graduated from Lakeland College, now called Lakeland University, with a business degree in 1994, and got her master’s degree in counseling there in 2011.
Soothing Senses
ADDRESS: 3067 Village Square Drive, Delafield
PHONE: 262-299-4406
WEBSITE: facebook.com/vapesjuicesandcbd
HOURS: 10 a.m. to 7 p.m. Monday through Thursday and 10 a.m. to 8 p.m. Friday and Saturday
Contact Hannah Kirby at hannah.kirby@jrn.com. Follow her on Twitter at @HannahHopeKirby.