The company’s flagship PRØHBTD recently launched a new website integrating content and eCommerce with cannabis and street style consumer products coming in 2020. With celebrities jumping into the CBD space, competition in the cannabis and CBD market is fierce. This week, John Legend announced his investment in Plus Hemp CBD Products. Former NBA star Lamar Odom lent his name to a line of CBD vape pens via Five Star Juices. Jimmy Buffet has teamed with Surterra for his Coral Reefer brand penned a deal to license her brand to Level Brands. Martha Stewart recently joined Canopy Growth Corp. as an advisor as the company develops CBD products across multiple categories, starting with pet products. Knowing that success will hinge on being able to spot trends and curate culture, the company is strengthening its partnership with Joel, Benji and Josh Madden, who are now successful entertainment entrepreneurs and cultural tastemakers.
The company also acquired a majority interest in premium hash brand Hot Nife, founded by professional snowboarder Circe Wallace, and are now working on reintroducing the brand to the market. FSB’s licensing agency partner Beanstalk (an Omnicom agency) will be primarily focused on expanding the company’s footprint. Beanstalk is considered the premier global brand extension licensing agency, representing some of the leading brands in the world.Sutton-Shearer believes that licensing is the best way for brands to break into the cannabis and CPG market.
Next week, Future State Brands is presenting the CannaBusiness track of Advertising Week New York. Sutton-Shearer will kick-off the track with a discussion on "Cannabis, Hemp and CBD: How licensing can turn brands into leaders" with the company’s licensing partner Beanstalk
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Drake Sutton-Shearer
Courtesy: Future State Brands
Cannabis, CBD and hemp are going mainstream. And brands, manufacturers and retailers are ready to partner with leading companies in the cannabis industry. Poised to bring these products to markets is Future State Brands, a newly launched company backed by a seasoned team with $25 million in funding behind them. Formerly PRØHBTD Global, Future State Brands is led by Drake Sutton-Shearer, a six-year veteran of the cannabis industry, along with a dream team of CPG executives, hailing from brands such as Coca-Cola, Starbucks, Patagonia, P&G and L’oreal.“I’m excited to move into this next phase of our journey with a crystal clear vision of our desired future state” said Sutton-Shearer. “Although brands is the vehicle to get us there, it cannot be achieved without an incredible team, accessible capital and most of all, an understanding of the customer we are building for”. Thanks to a cash infusion led by Dallas-based Cresco Capital, Future State Brands will be building out a growing portfolio of THC, Hemp and CBD brands. Its current lineup includes hemp beauty line Hempathy; functional beverage platform Ceeby Dee’s; art-centric infused wearables The Patch Co.; and music-driven flower brand Heavy Grass.
The company’s flagship PRØHBTD recently launched a new website integrating content and eCommerce with cannabis and street style consumer products coming in 2020. With celebrities jumping into the CBD space, competition in the cannabis and CBD market is fierce. This week, John Legend announced his investment in Plus Hemp CBD Products. Former NBA star Lamar Odom lent his name to a line of CBD vape pens via Five Star Juices. Jimmy Buffet has teamed with Surterra for his Coral Reefer brand penned a deal to license her brand to Level Brands. Martha Stewart recently joined Canopy Growth Corp. as an advisor as the company develops CBD products across multiple categories, starting with pet products. Knowing that success will hinge on being able to spot trends and curate culture, the company is strengthening its partnership with Joel, Benji and Josh Madden, who are now successful entertainment entrepreneurs and cultural tastemakers.
The company also acquired a majority interest in premium hash brand Hot Nife, founded by professional snowboarder Circe Wallace, and are now working on reintroducing the brand to the market. FSB’s licensing agency partner Beanstalk (an Omnicom agency) will be primarily focused on expanding the company’s footprint. Beanstalk is considered the premier global brand extension licensing agency, representing some of the leading brands in the world.Sutton-Shearer believes that licensing is the best way for brands to break into the cannabis and CPG market.
Next week, Future State Brands is presenting the CannaBusiness track of Advertising Week New York. Sutton-Shearer will kick-off the track with a discussion on „Cannabis, Hemp and CBD: How licensing can turn brands into leaders” with the company’s licensing partner Beanstalk