NBEV), the Colorado-based healthy products company, today announced the launch of their CBD beverage Noni+CBD in Japan through their network of more than 50,000 independent distributors.
NewAge’s Noni+CBD product is the first CBD beverage from any major company to gain approval by the Japanese Ministry of Health and the Japanese Narcotics Control Division for sale in the country. NewAge began working with the Ministry of Health in early 2019 to provide testing data and quality control and manufacturing practices information for its 0.0% THC CBD product, which culminated in the recent approval. As a result, NewAge is now in a position to gain first mover advantage in this globally important market.
The Noni+CBD product that was launched this week is a 50ml shot of Tahitian Noni Juice, emulsified with a 25mg dose of CBD, deemed to be safe for consumption by the Japanese regulatory authorities and effective for consumers. NewAge research and development and scientific teams worked exhaustively to create this unique product that the Company believes can be significantly more effective than just CBD on its own.
Journal of Biosciences and Medicines, Noni demonstrated dual inhibition of both monoacylglycerol lipase (MAGL) and fatty acid amide hydrolase (FAAH). In combination with CBD, it has been shown to enhance the effect on both CB1 and CB2 receptors in the body.” ” data-reactid=”14″>Dr. Jerry Haase, Chief Medical and Scientific Officer of NewAge stated, “The combination of Noni and CBD is really quite remarkable in its effect on the endocannabinoid system in the body. In a recently published paper in the Journal of Biosciences and Medicines, Noni demonstrated dual inhibition of both monoacylglycerol lipase (MAGL) and fatty acid amide hydrolase (FAAH). In combination with CBD, it has been shown to enhance the effect on both CB1 and CB2 receptors in the body.”
Amway and the launches of various XS Energy products that helped lead that business back to growth, and based on my experience, I believe our NONI+CBD product is going to be big for NewAge in Japan.” ” data-reactid=”15″>NewAge’s new Chief Operating Officer, David Vanderveen, and John Wadsworth, one of the top Independent Product Consultants in NewAge worldwide, are in Japan for the launch. David Vanderveen commented, “We are thoroughly enjoying the excitement our launch is generating. The idea of a CBD drink is brand new to Japan, and NewAge is first! Consumers love the idea of mindfulness in a bottle and the experience—the aroma, the taste and effect all deliver on the promise. People have described the product as oishi (delicious/fruity), subarashi (awesome) and one person even said it tasted and felt like she went to heaven. The Japanese consumers love it. I have spent a lot of time in Japan since 2011 with Amway and the launches of various XS Energy products that helped lead that business back to growth, and based on my experience, I believe our NONI+CBD product is going to be big for NewAge in Japan.”
NBEV)
NewAge is a Colorado-based healthy products company dedicated to inspiring and educating consumers to "live healthy." The Company is the only omni-channel company with access to traditional retail, e-commerce, direct-to-consumer, and medical channels across 60 countries around the world. NewAge is also the only one-stop-shop of healthy beverages and includes the brands Nestea, Illy Coffee, Volvic, Evian, Tahitian Noni, TeMana, Búcha Live Kombucha, Marley, and others. NewAge competes in three category platforms, including Healthy Hydration, Healthy Appearance, and Nutritional Performance, and intends to differentiate its portfolio with superior functional ingredients and performance.” data-reactid=”16″>About NewAge Beverages Corporation (NASDAQ: NBEV)
NewAge is a Colorado-based healthy products company dedicated to inspiring and educating consumers to „live healthy.” The Company is the only omni-channel company with access to traditional retail, e-commerce, direct-to-consumer, and medical channels across 60 countries around the world. NewAge is also the only one-stop-shop of healthy beverages and includes the brands Nestea, Illy Coffee, Volvic, Evian, Tahitian Noni, TeMana, Búcha Live Kombucha, Marley, and others. NewAge competes in three category platforms, including Healthy Hydration, Healthy Appearance, and Nutritional Performance, and intends to differentiate its portfolio with superior functional ingredients and performance.
www.NewAge.com, www.morinda.com, www.bwrgroup.com, www.mybucha.com, www.xingtea.com, www.drinkmarley.com, www.nhancedcbd.com, and www.cocolibre.com.” data-reactid=”17″>The Company operates the websites www.NewAge.com, www.morinda.com, www.bwrgroup.com, www.mybucha.com, www.xingtea.com, www.drinkmarley.com, www.nhancedcbd.com, and www.cocolibre.com.
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